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Factors influencing franchisee satisfaction in Malaysia

According to Malaysia Franchise Association (MFA), the franchising business started in Malaysia since 1850 with the establishment of a sewing company named Singer that has started the franchise business by granting exclusive distribution to selected distributors or known as franchisees. The franchis...

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Main Authors: Diong Kee Yoong, Hafizuddin Mohd Alapiah, Iffa Nadzirah Mohd Ibrahim, Inawati Naton
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6784/
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id my.umk.eprints.6784
record_format eprints
spelling my.umk.eprints.67842022-05-23T08:49:20Z http://discol.umk.edu.my/id/eprint/6784/ Factors influencing franchisee satisfaction in Malaysia Diong Kee Yoong Hafizuddin Mohd Alapiah Iffa Nadzirah Mohd Ibrahim Inawati Naton According to Malaysia Franchise Association (MFA), the franchising business started in Malaysia since 1850 with the establishment of a sewing company named Singer that has started the franchise business by granting exclusive distribution to selected distributors or known as franchisees. The franchisee satisfaction is a state of positive feelings or attitudes being achieved when the expectations on economic and psychological gains are met in several aspects of the franchisee relationship with franchisor (Eser, 2012). Thus, this study was conducted to identify the factors which influencing the satisfaction among the franchisee in Perak, Selangor and Kuala Lumpur. A survey was conducted among 118 respondents of franchisee aged between 19 to 66 years and above. This study found that franchisee satisfaction had positive associations with job characteristics and goal attainment. 2016 Undergraduate Final Project Report NonPeerReviewed Diong Kee Yoong and Hafizuddin Mohd Alapiah and Iffa Nadzirah Mohd Ibrahim and Inawati Naton (2016) Factors influencing franchisee satisfaction in Malaysia. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description According to Malaysia Franchise Association (MFA), the franchising business started in Malaysia since 1850 with the establishment of a sewing company named Singer that has started the franchise business by granting exclusive distribution to selected distributors or known as franchisees. The franchisee satisfaction is a state of positive feelings or attitudes being achieved when the expectations on economic and psychological gains are met in several aspects of the franchisee relationship with franchisor (Eser, 2012). Thus, this study was conducted to identify the factors which influencing the satisfaction among the franchisee in Perak, Selangor and Kuala Lumpur. A survey was conducted among 118 respondents of franchisee aged between 19 to 66 years and above. This study found that franchisee satisfaction had positive associations with job characteristics and goal attainment.
format Undergraduate Final Project Report
author Diong Kee Yoong
Hafizuddin Mohd Alapiah
Iffa Nadzirah Mohd Ibrahim
Inawati Naton
spellingShingle Diong Kee Yoong
Hafizuddin Mohd Alapiah
Iffa Nadzirah Mohd Ibrahim
Inawati Naton
Factors influencing franchisee satisfaction in Malaysia
author_facet Diong Kee Yoong
Hafizuddin Mohd Alapiah
Iffa Nadzirah Mohd Ibrahim
Inawati Naton
author_sort Diong Kee Yoong
title Factors influencing franchisee satisfaction in Malaysia
title_short Factors influencing franchisee satisfaction in Malaysia
title_full Factors influencing franchisee satisfaction in Malaysia
title_fullStr Factors influencing franchisee satisfaction in Malaysia
title_full_unstemmed Factors influencing franchisee satisfaction in Malaysia
title_sort factors influencing franchisee satisfaction in malaysia
publishDate 2016
url http://discol.umk.edu.my/id/eprint/6784/
_version_ 1763303746642640896
score 13.211869

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