Consumer attitudes towards counterfeit products in Malaysia
This research aims to investigate consumer attitudes toward counterfeit products in Malaysia. The study is also set out to examine the factor customer buying the counterfeit products and consumer attitude towards counterfeit product with purchase intention. This study was conducted based on the past...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6680/ |
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