Fabulous4u : product development process for a brand new islamic nursing attire

This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. As a new start-up company, this boutique concern about the process of developing new product which is focusing on nursing attire for lactating mother...

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Main Author: Lailatul Asmah Mohd Tahir
Format: MBA/DBA Final Project Report
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/65/1/LAILATUL%20IR.pdf
http://discol.umk.edu.my/id/eprint/65/
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spelling my.umk.eprints.652022-08-04T03:26:45Z http://discol.umk.edu.my/id/eprint/65/ Fabulous4u : product development process for a brand new islamic nursing attire Lailatul Asmah Mohd Tahir This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. As a new start-up company, this boutique concern about the process of developing new product which is focusing on nursing attire for lactating mother. This case is an exploratory multiple methods from the previous research to analysis of new product development process normally practiced in the apparel industry. The process, which is consider the customers’ needs and satisfaction as a center of the product development process from the aspect of functional needs (lactating process) and aesthetics needs (Islamic concept). 2014 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/65/1/LAILATUL%20IR.pdf Lailatul Asmah Mohd Tahir (2014) Fabulous4u : product development process for a brand new islamic nursing attire. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This case is pertaining to new start-up company, Fabulous Mom and Baby Boutique which is operated as a one stop center for mother and baby’s products. As a new start-up company, this boutique concern about the process of developing new product which is focusing on nursing attire for lactating mother. This case is an exploratory multiple methods from the previous research to analysis of new product development process normally practiced in the apparel industry. The process, which is consider the customers’ needs and satisfaction as a center of the product development process from the aspect of functional needs (lactating process) and aesthetics needs (Islamic concept).
format MBA/DBA Final Project Report
author Lailatul Asmah Mohd Tahir
spellingShingle Lailatul Asmah Mohd Tahir
Fabulous4u : product development process for a brand new islamic nursing attire
author_facet Lailatul Asmah Mohd Tahir
author_sort Lailatul Asmah Mohd Tahir
title Fabulous4u : product development process for a brand new islamic nursing attire
title_short Fabulous4u : product development process for a brand new islamic nursing attire
title_full Fabulous4u : product development process for a brand new islamic nursing attire
title_fullStr Fabulous4u : product development process for a brand new islamic nursing attire
title_full_unstemmed Fabulous4u : product development process for a brand new islamic nursing attire
title_sort fabulous4u : product development process for a brand new islamic nursing attire
publishDate 2014
url http://discol.umk.edu.my/id/eprint/65/1/LAILATUL%20IR.pdf
http://discol.umk.edu.my/id/eprint/65/
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score 13.211869