Staff View: Students awareness of Shariah hotel influence behavioral intention to stay at Shariah

Students awareness of Shariah hotel influence behavioral intention to stay at Shariah

Tourism is a sector that has been recognized by the Malaysia government as an economic catalyst for the country. It has been significant growth in the hotel industry such as Malaysia, for instance, has been leading the way in the halal tourism industry and had been successful in trying to attract Mu...

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Main Authors:	Zakaria, Norhafizah, Yahud, Noriana, Abu Hassan, Nur Afiqah, Apo, Patricia Olivia
Format:	Undergraduate Final Project Report
Published:	2015
Online Access:	http://discol.umk.edu.my/id/eprint/6488/
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id	my.umk.eprints.6488
record_format	eprints
spelling	my.umk.eprints.64882022-05-23T08:47:32Z http://discol.umk.edu.my/id/eprint/6488/ Students awareness of Shariah hotel influence behavioral intention to stay at Shariah Zakaria, Norhafizah Yahud, Noriana Abu Hassan, Nur Afiqah Apo, Patricia Olivia Tourism is a sector that has been recognized by the Malaysia government as an economic catalyst for the country. It has been significant growth in the hotel industry such as Malaysia, for instance, has been leading the way in the halal tourism industry and had been successful in trying to attract Muslim tourist from all over the world. The paper briefly discussed issues which focus in Shariah Compliance Hotel in Malaysia. It attempt to examine the relationship of service quality, hotel's facilities an brand image of the hotel towards the behavioral intention to stay at Shariah Compliance Hotel. Apart from that, this study also highlights the students of Shariah Compliance Hotel practices in Malaysia such as Perdana Hotel in Kota Bharu. In this study, a questionnaires was written in Malay and English. This questionnaires was distributed to the respondent at the Pengkalan Chepa campus, University Malaysia Kelantan. This questionnaires was used as the instruments to gather the information for this research. In this study, the respondents was choose from the 3487 students in Pengkalan Chepa campus, University Malaysia of Kelantan which narrowed down into 346 of students. Data collection to find out about this study was used descriptive and correlation research under non - experimental research. This research also uses quantitative research which is used the program that is use to analysis the data is called Statistical Program for Social Science (SPSS) version 22. As a conclusion, it can be summarized that all independents variables are the important to influence behavioral intention to stay at Shariah Compliance Hotel. The result showed that the hotel's facilities is the most important influences the behavioral intention to stay at Shariah Compliance Hotel, followed by the service quality and lastly brand images. 2015 Undergraduate Final Project Report NonPeerReviewed Zakaria, Norhafizah and Yahud, Noriana and Abu Hassan, Nur Afiqah and Apo, Patricia Olivia (2015) Students awareness of Shariah hotel influence behavioral intention to stay at Shariah. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business.
institution	Universiti Malaysia Kelantan
building	Perpustakaan Universiti Malaysia Kelantan
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Kelantan
content_source	UMK Institutional Repository
url_provider	http://umkeprints.umk.edu.my/
description	Tourism is a sector that has been recognized by the Malaysia government as an economic catalyst for the country. It has been significant growth in the hotel industry such as Malaysia, for instance, has been leading the way in the halal tourism industry and had been successful in trying to attract Muslim tourist from all over the world. The paper briefly discussed issues which focus in Shariah Compliance Hotel in Malaysia. It attempt to examine the relationship of service quality, hotel's facilities an brand image of the hotel towards the behavioral intention to stay at Shariah Compliance Hotel. Apart from that, this study also highlights the students of Shariah Compliance Hotel practices in Malaysia such as Perdana Hotel in Kota Bharu. In this study, a questionnaires was written in Malay and English. This questionnaires was distributed to the respondent at the Pengkalan Chepa campus, University Malaysia Kelantan. This questionnaires was used as the instruments to gather the information for this research. In this study, the respondents was choose from the 3487 students in Pengkalan Chepa campus, University Malaysia of Kelantan which narrowed down into 346 of students. Data collection to find out about this study was used descriptive and correlation research under non - experimental research. This research also uses quantitative research which is used the program that is use to analysis the data is called Statistical Program for Social Science (SPSS) version 22. As a conclusion, it can be summarized that all independents variables are the important to influence behavioral intention to stay at Shariah Compliance Hotel. The result showed that the hotel's facilities is the most important influences the behavioral intention to stay at Shariah Compliance Hotel, followed by the service quality and lastly brand images.
format	Undergraduate Final Project Report
author	Zakaria, Norhafizah Yahud, Noriana Abu Hassan, Nur Afiqah Apo, Patricia Olivia
spellingShingle	Zakaria, Norhafizah Yahud, Noriana Abu Hassan, Nur Afiqah Apo, Patricia Olivia Students awareness of Shariah hotel influence behavioral intention to stay at Shariah
author_facet	Zakaria, Norhafizah Yahud, Noriana Abu Hassan, Nur Afiqah Apo, Patricia Olivia
author_sort	Zakaria, Norhafizah
title	Students awareness of Shariah hotel influence behavioral intention to stay at Shariah
title_short	Students awareness of Shariah hotel influence behavioral intention to stay at Shariah
title_full	Students awareness of Shariah hotel influence behavioral intention to stay at Shariah
title_fullStr	Students awareness of Shariah hotel influence behavioral intention to stay at Shariah
title_full_unstemmed	Students awareness of Shariah hotel influence behavioral intention to stay at Shariah
title_sort	students awareness of shariah hotel influence behavioral intention to stay at shariah
publishDate	2015
url	http://discol.umk.edu.my/id/eprint/6488/
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score	13.211869

Students awareness of Shariah hotel influence behavioral intention to stay at Shariah

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