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Study on the packaging labels of chocolate product affecting Kelantan consumer

Chocolate packaging product plays an important role on pursuing consumers to purchase the products. The first thing of consumers may look is the packaging characteristics. This research attempts to study the awareness of preferences packaging chocolate product that affecting Kelantan consumer. Besid...

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Main Author: Adibah Hani Ahmad Zaidi
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6471/
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spelling my.umk.eprints.64712022-05-23T08:47:25Z http://discol.umk.edu.my/id/eprint/6471/ Study on the packaging labels of chocolate product affecting Kelantan consumer Adibah Hani Ahmad Zaidi Chocolate packaging product plays an important role on pursuing consumers to purchase the products. The first thing of consumers may look is the packaging characteristics. This research attempts to study the awareness of preferences packaging chocolate product that affecting Kelantan consumer. Besides, to examine the level of behavioural attitude, subjective norm, behavioural control, ability of Kelantan consumer towards the packaging of chocolate products. Based on this research, it can be says that mostly consumers attract to purchase the chocolate products based on the social’s influence around them. The study is carried out based on the 150 respondents of surveys with the 42 questions on Likert‘s scale which is distributed within Kelantan area. Cronbach’s Alpha, Keiser-Meyer Olkins, chi-square and measure of sampling adequacy are used to identify the acceptable limits. This study was determined five factors including the awareness, consumer attitude, social’s influence, the ability to purchase chocolate product and the intention to purchase chocolate packaging products. 2016 Undergraduate Final Project Report NonPeerReviewed Adibah Hani Ahmad Zaidi (2016) Study on the packaging labels of chocolate product affecting Kelantan consumer. Undergraduate Final Project Report thesis, Faculty of Agro - Based Industry. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Chocolate packaging product plays an important role on pursuing consumers to purchase the products. The first thing of consumers may look is the packaging characteristics. This research attempts to study the awareness of preferences packaging chocolate product that affecting Kelantan consumer. Besides, to examine the level of behavioural attitude, subjective norm, behavioural control, ability of Kelantan consumer towards the packaging of chocolate products. Based on this research, it can be says that mostly consumers attract to purchase the chocolate products based on the social’s influence around them. The study is carried out based on the 150 respondents of surveys with the 42 questions on Likert‘s scale which is distributed within Kelantan area. Cronbach’s Alpha, Keiser-Meyer Olkins, chi-square and measure of sampling adequacy are used to identify the acceptable limits. This study was determined five factors including the awareness, consumer attitude, social’s influence, the ability to purchase chocolate product and the intention to purchase chocolate packaging products.
format Undergraduate Final Project Report
author Adibah Hani Ahmad Zaidi
spellingShingle Adibah Hani Ahmad Zaidi
Study on the packaging labels of chocolate product affecting Kelantan consumer
author_facet Adibah Hani Ahmad Zaidi
author_sort Adibah Hani Ahmad Zaidi
title Study on the packaging labels of chocolate product affecting Kelantan consumer
title_short Study on the packaging labels of chocolate product affecting Kelantan consumer
title_full Study on the packaging labels of chocolate product affecting Kelantan consumer
title_fullStr Study on the packaging labels of chocolate product affecting Kelantan consumer
title_full_unstemmed Study on the packaging labels of chocolate product affecting Kelantan consumer
title_sort study on the packaging labels of chocolate product affecting kelantan consumer
publishDate 2016
url http://discol.umk.edu.my/id/eprint/6471/
_version_ 1763303701571698688
score 13.211869

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