JHR ventures: a case study of business challenge in event management industry
This case study is regarding new established company that is JHR Ventures which operated as an event management company. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for...
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| Main Author: | |
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2014
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| Online Access: | http://discol.umk.edu.my/id/eprint/63/1/JAFRE%20IR%20WORD.pdf http://discol.umk.edu.my/id/eprint/63/ |
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| Summary: | This case study is regarding new established company that is JHR Ventures which operated as an event management company. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the time being. Apart of which segment to involve, JHR Ventures main concern is about planning and execution of the events. Event Management is the core of a million industries, which includes hosting events of different stature and semantics. Personal parties, government and private function have become important social issues that should be professionally managed. These days all kinds of events such as meetings, seminars, exhibition, conferences, product launches everything is organized in well run plan, which is recognized as an event |
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