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Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa

In Malaysia, hypermarkets has undergone a continuous and marked change over the years. The hypermarket is become popular among the customers. The growth of the hypermarket can be described as the growth of the mushrooms after the rain. The positive acceptance from the customers encouraged many forei...

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Main Author: Siti Khatijah Mohd Salleh, .
Format: Undergraduate Final Project Report
Published: 2011
Online Access:http://discol.umk.edu.my/id/eprint/5482/
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id my.umk.eprints.5482
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spelling my.umk.eprints.54822022-05-23T08:41:39Z http://discol.umk.edu.my/id/eprint/5482/ Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa Siti Khatijah Mohd Salleh, . In Malaysia, hypermarkets has undergone a continuous and marked change over the years. The hypermarket is become popular among the customers. The growth of the hypermarket can be described as the growth of the mushrooms after the rain. The positive acceptance from the customers encouraged many foreign investors to develop more hypermarkets in Malaysia. This research has been conducted to identify the customers’ perception on Pantai Timur hypermarket in Pengkalan Chepa. Besides that, this research has also been conducted to identify factors that influence customer satisfaction towards hypermarket. A set of questionnaire has been used to collect data and the surveys here distributed to 100 respondents around Pengkalan Chepa. The data was analyzed by using PASW Statistics version 18 software. Overall, researcher found that the customers are satisfied with the Pantai Timur hypermarket in Pengkalan Chepa. As a conclusion, the customer satisfaction towards Pantai Timur hypermarket gave positive effect to customers’ purchases. 2011 Undergraduate Final Project Report NonPeerReviewed Siti Khatijah Mohd Salleh, . (2011) Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description In Malaysia, hypermarkets has undergone a continuous and marked change over the years. The hypermarket is become popular among the customers. The growth of the hypermarket can be described as the growth of the mushrooms after the rain. The positive acceptance from the customers encouraged many foreign investors to develop more hypermarkets in Malaysia. This research has been conducted to identify the customers’ perception on Pantai Timur hypermarket in Pengkalan Chepa. Besides that, this research has also been conducted to identify factors that influence customer satisfaction towards hypermarket. A set of questionnaire has been used to collect data and the surveys here distributed to 100 respondents around Pengkalan Chepa. The data was analyzed by using PASW Statistics version 18 software. Overall, researcher found that the customers are satisfied with the Pantai Timur hypermarket in Pengkalan Chepa. As a conclusion, the customer satisfaction towards Pantai Timur hypermarket gave positive effect to customers’ purchases.
format Undergraduate Final Project Report
author Siti Khatijah Mohd Salleh, .
spellingShingle Siti Khatijah Mohd Salleh, .
Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa
author_facet Siti Khatijah Mohd Salleh, .
author_sort Siti Khatijah Mohd Salleh, .
title Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa
title_short Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa
title_full Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa
title_fullStr Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa
title_full_unstemmed Customer satisfaction towards Pantai Timur Hypermarket in Pengkalan Chepa
title_sort customer satisfaction towards pantai timur hypermarket in pengkalan chepa
publishDate 2011
url http://discol.umk.edu.my/id/eprint/5482/
_version_ 1763303559693074432
score 13.211869

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