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Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate

Consumers make purchases in order to satisfy their needs and wants. The wealth of products and services produced in a country make the country economy strong. Dark Chocolate is one of it. This study aims to examine factors which influence the buyers to buy Dark Chocolate. Factors examined include pe...

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Main Author: Noraishah Fathin Che Azmi, .
Format: Undergraduate Final Project Report
Published: 2011
Online Access:http://discol.umk.edu.my/id/eprint/5455/
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spelling my.umk.eprints.54552022-05-23T08:41:31Z http://discol.umk.edu.my/id/eprint/5455/ Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate Noraishah Fathin Che Azmi, . Consumers make purchases in order to satisfy their needs and wants. The wealth of products and services produced in a country make the country economy strong. Dark Chocolate is one of it. This study aims to examine factors which influence the buyers to buy Dark Chocolate. Factors examined include personal perception, awareness, acceptance and demographic details ranging from gender, age, and ethnicity. Data were collected using self-administered research questionnaire. Samples were selected through simple random sampling method and a total of 200 questionnaires were distributed randomly among University Malaysia Kelantan. Data collected was analyzed using PASW Statistics version 18.0. Finding shows that consumers buying behavior towards Dark Chocolate is driven by their perception to the Dark Chocolate where different person has different taste. The consumers are also influenced to buy Dark Chocolate by the awareness of the advantages and the benefits of Dark Chocolate. Other than that, mostly the consumers buy Dark Chocolate at Hypermarket and when there is promotion. Among demographic details which are found to be related to consumers buying behavior towards Dark Chocolate is gender. Discussion on findings, conclusion and limitations of study are also included in the report. 2011 Undergraduate Final Project Report NonPeerReviewed Noraishah Fathin Che Azmi, . (2011) Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Consumers make purchases in order to satisfy their needs and wants. The wealth of products and services produced in a country make the country economy strong. Dark Chocolate is one of it. This study aims to examine factors which influence the buyers to buy Dark Chocolate. Factors examined include personal perception, awareness, acceptance and demographic details ranging from gender, age, and ethnicity. Data were collected using self-administered research questionnaire. Samples were selected through simple random sampling method and a total of 200 questionnaires were distributed randomly among University Malaysia Kelantan. Data collected was analyzed using PASW Statistics version 18.0. Finding shows that consumers buying behavior towards Dark Chocolate is driven by their perception to the Dark Chocolate where different person has different taste. The consumers are also influenced to buy Dark Chocolate by the awareness of the advantages and the benefits of Dark Chocolate. Other than that, mostly the consumers buy Dark Chocolate at Hypermarket and when there is promotion. Among demographic details which are found to be related to consumers buying behavior towards Dark Chocolate is gender. Discussion on findings, conclusion and limitations of study are also included in the report.
format Undergraduate Final Project Report
author Noraishah Fathin Che Azmi, .
spellingShingle Noraishah Fathin Che Azmi, .
Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
author_facet Noraishah Fathin Che Azmi, .
author_sort Noraishah Fathin Che Azmi, .
title Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
title_short Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
title_full Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
title_fullStr Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
title_full_unstemmed Consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
title_sort consumers’ perception, awareness and acceptance of dark chocolate effect consumer buying dark chocolate
publishDate 2011
url http://discol.umk.edu.my/id/eprint/5455/
_version_ 1763303555890937856
score 13.211869

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