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A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan

Today, customer satisfaction is important to maintain the business in the future. So, this study aims to identify the customer satisfaction of Nasi Ulam Restaurant at Padang Tembak, Kelantan. The objective is to identify the significant relationship between three independent variables (IV) and depen...

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Main Author: Noor Izra Jamaludin
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5435/
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spelling my.umk.eprints.54352022-05-23T08:41:24Z http://discol.umk.edu.my/id/eprint/5435/ A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan Noor Izra Jamaludin Today, customer satisfaction is important to maintain the business in the future. So, this study aims to identify the customer satisfaction of Nasi Ulam Restaurant at Padang Tembak, Kelantan. The objective is to identify the significant relationship between three independent variables (IV) and dependent variable (DV). Firstly is relationship between customer satisfaction and foods quality, secondly is relationship between customer satisfaction and physical environment and lastly relationship between customer satisfaction and service quality. Questionnaires will be used as the method to find the primary data as the source. 50 sample of questionnaire will be given to the person that have experienced at Nasi Ulam Restaurant. Simple Random Sampling (Without Replacement) has been adopted by the researcher for the study. Data collected was analyzed using Inter correlation in PASW (SPSS) STATISTIC 18 for business and social science students. Findings show that the correlation the researcher got for quality of foods is r = .282, p = .047 and service quality is r = .321 and p = .023. As a conclusion, there is significant relationship between customer satisfaction and foods quality, significant relationship between customer satisfaction and service quality, but no significant relationship between customer satisfaction and physical environment at this restaurant. 2012 Undergraduate Final Project Report NonPeerReviewed Noor Izra Jamaludin (2012) A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Today, customer satisfaction is important to maintain the business in the future. So, this study aims to identify the customer satisfaction of Nasi Ulam Restaurant at Padang Tembak, Kelantan. The objective is to identify the significant relationship between three independent variables (IV) and dependent variable (DV). Firstly is relationship between customer satisfaction and foods quality, secondly is relationship between customer satisfaction and physical environment and lastly relationship between customer satisfaction and service quality. Questionnaires will be used as the method to find the primary data as the source. 50 sample of questionnaire will be given to the person that have experienced at Nasi Ulam Restaurant. Simple Random Sampling (Without Replacement) has been adopted by the researcher for the study. Data collected was analyzed using Inter correlation in PASW (SPSS) STATISTIC 18 for business and social science students. Findings show that the correlation the researcher got for quality of foods is r = .282, p = .047 and service quality is r = .321 and p = .023. As a conclusion, there is significant relationship between customer satisfaction and foods quality, significant relationship between customer satisfaction and service quality, but no significant relationship between customer satisfaction and physical environment at this restaurant.
format Undergraduate Final Project Report
author Noor Izra Jamaludin
spellingShingle Noor Izra Jamaludin
A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan
author_facet Noor Izra Jamaludin
author_sort Noor Izra Jamaludin
title A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan
title_short A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan
title_full A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan
title_fullStr A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan
title_full_unstemmed A study on customer satisfaction of nasi ulam restaurant at Padang Tembak, Kelantan
title_sort study on customer satisfaction of nasi ulam restaurant at padang tembak, kelantan
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5435/
_version_ 1763303553131085824
score 13.211869

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