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Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan

This research is to find out the factors that influence youngster to purchase apparel. This study was conducted in Universiti Malaysia Kelantan involving 150 students consisting of male and female students. Male students that involved in this study are 47 of them and female were 103 of them. Objecti...

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Main Author: Kalaimaler A/P Gopi, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5429/
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spelling my.umk.eprints.54292022-05-23T08:41:22Z http://discol.umk.edu.my/id/eprint/5429/ Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan Kalaimaler A/P Gopi, . This research is to find out the factors that influence youngster to purchase apparel. This study was conducted in Universiti Malaysia Kelantan involving 150 students consisting of male and female students. Male students that involved in this study are 47 of them and female were 103 of them. Objectives of this research are to identify the factors that influence youngsters to purchase apparel, to determine how much a family influences youngsters to purchase apparel, to determine friend’s role in a student’s life to purchase apparel and to determine how a brand influences youngsters to purchase apparel. This research used Statistical Package for Social Science (SPSS) version 18.0 used determine the significant towards the dependent variable and independent variables. Pearson correlation test was used in this method and all three factors family influence, peers role and brand influence shows the significant towards the dependent variables factors influence youngster to purchase apparel. Findings show that family roles, peers influence and brand of apparel influences youngster to purchase apparel. 2012 Undergraduate Final Project Report NonPeerReviewed Kalaimaler A/P Gopi, . (2012) Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This research is to find out the factors that influence youngster to purchase apparel. This study was conducted in Universiti Malaysia Kelantan involving 150 students consisting of male and female students. Male students that involved in this study are 47 of them and female were 103 of them. Objectives of this research are to identify the factors that influence youngsters to purchase apparel, to determine how much a family influences youngsters to purchase apparel, to determine friend’s role in a student’s life to purchase apparel and to determine how a brand influences youngsters to purchase apparel. This research used Statistical Package for Social Science (SPSS) version 18.0 used determine the significant towards the dependent variable and independent variables. Pearson correlation test was used in this method and all three factors family influence, peers role and brand influence shows the significant towards the dependent variables factors influence youngster to purchase apparel. Findings show that family roles, peers influence and brand of apparel influences youngster to purchase apparel.
format Undergraduate Final Project Report
author Kalaimaler A/P Gopi, .
spellingShingle Kalaimaler A/P Gopi, .
Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan
author_facet Kalaimaler A/P Gopi, .
author_sort Kalaimaler A/P Gopi, .
title Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan
title_short Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan
title_full Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan
title_fullStr Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan
title_full_unstemmed Factors that influence students to purchase apparel: a case study in University Malaysia Kelantan
title_sort factors that influence students to purchase apparel: a case study in university malaysia kelantan
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5429/
_version_ 1763303552276496384
score 13.211869

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