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Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan

Customer’ satisfaction usually expresses an intended behavior related to the service, product and/ or the company. This includes the likelihood of future renewal of service/products or contracts. This study investigates the possible effects of customer satisfaction towards traditional culture entert...

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Bibliographic Details
Main Author: Salbiah Mohd, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5402/
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spelling my.umk.eprints.54022022-05-23T08:41:13Z http://discol.umk.edu.my/id/eprint/5402/ Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan Salbiah Mohd, . Customer’ satisfaction usually expresses an intended behavior related to the service, product and/ or the company. This includes the likelihood of future renewal of service/products or contracts. This study investigates the possible effects of customer satisfaction towards traditional culture entertainment (Dikir Barat) in Kelantan based on price and product. This survey shows the result which is provide the empirical evidence for the presence of showing that there have a reason influence the customer satisfaction. This finding suggests that research on the ways in which affects customer satisfaction. This is particularly relevant in settings where the simultaneous presences of physical product are needed. This limitation of the research is collected at the Kelantan area of Pengkalan Chepa and Wakaf Che Yeh along in Kota Bharu is a favourite shopping destination in Kelantan and attracts people from all over (Virtual Tourism E-tourism Portal). These places are the famous places that have selling the traditional culture entertainment product such as Dikir Barat CD and VCD. The data collection was analyzed by using Predictive Analysis Software (PASW) version 18. As a result, there have a relationship between product and price to the customer satisfaction towards traditional culture entertainment product (Dikir Barat) in Kelantan. 2012 Undergraduate Final Project Report NonPeerReviewed Salbiah Mohd, . (2012) Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Customer’ satisfaction usually expresses an intended behavior related to the service, product and/ or the company. This includes the likelihood of future renewal of service/products or contracts. This study investigates the possible effects of customer satisfaction towards traditional culture entertainment (Dikir Barat) in Kelantan based on price and product. This survey shows the result which is provide the empirical evidence for the presence of showing that there have a reason influence the customer satisfaction. This finding suggests that research on the ways in which affects customer satisfaction. This is particularly relevant in settings where the simultaneous presences of physical product are needed. This limitation of the research is collected at the Kelantan area of Pengkalan Chepa and Wakaf Che Yeh along in Kota Bharu is a favourite shopping destination in Kelantan and attracts people from all over (Virtual Tourism E-tourism Portal). These places are the famous places that have selling the traditional culture entertainment product such as Dikir Barat CD and VCD. The data collection was analyzed by using Predictive Analysis Software (PASW) version 18. As a result, there have a relationship between product and price to the customer satisfaction towards traditional culture entertainment product (Dikir Barat) in Kelantan.
format Undergraduate Final Project Report
author Salbiah Mohd, .
spellingShingle Salbiah Mohd, .
Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan
author_facet Salbiah Mohd, .
author_sort Salbiah Mohd, .
title Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan
title_short Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan
title_full Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan
title_fullStr Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan
title_full_unstemmed Customer satisfaction towards traditional culture entertainment of cd and vcd product (Dikir barat) in Kelantan
title_sort customer satisfaction towards traditional culture entertainment of cd and vcd product (dikir barat) in kelantan
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5402/
_version_ 1763303548477505536
score 13.211869

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