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Factors influencing tourism industry in Kelantan

The tourism sector has been an important economy contribution after manufacturing industry. Within the tourism industry, tourism product such as cultural and natural attraction program are seen to have great prospect despite the potential of tourism industry development in Kelantan, Malaysia. Travel...

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Main Author: Chook Shun Xiang, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5391/
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spelling my.umk.eprints.53912022-05-23T08:41:10Z http://discol.umk.edu.my/id/eprint/5391/ Factors influencing tourism industry in Kelantan Chook Shun Xiang, . The tourism sector has been an important economy contribution after manufacturing industry. Within the tourism industry, tourism product such as cultural and natural attraction program are seen to have great prospect despite the potential of tourism industry development in Kelantan, Malaysia. Travelling given the opportunities to every people walk into natural environment to relax and rest their mind enjoy with local community experiencing the local lifestyle and local culture of the community. The aim this paper is to explore the relationship between four keys variables, namely Marketing Mix in curative tourism industry in Kelantan, Malaysia. Out of 110 questionnaires, each variable was measured using reliable developed scales: product (5 items) adapted from (Yuksel, 2004), price (5 items) by (Yuksel,2004), promtion (5 item) by (Yuksel, 2004), place (5 items) by (Yuksel,2004). Data was input into SPSS and analysed used exploratory factor amalysis (EFA). SPSS results indicate that there some hypotheses: results of this study were as follows: H1 show that there is significant relationship between place and the tourism industry in Kelantan. H2 show that there is significant relationship between product and the tourism industry in Kelantan while H3 also show that there is significant relationship between promotion and tourism industry in Kelantan. Lastly, H4 show that there is significant relationship between price and tourism industry in Kelantan. 2012 Undergraduate Final Project Report NonPeerReviewed Chook Shun Xiang, . (2012) Factors influencing tourism industry in Kelantan. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The tourism sector has been an important economy contribution after manufacturing industry. Within the tourism industry, tourism product such as cultural and natural attraction program are seen to have great prospect despite the potential of tourism industry development in Kelantan, Malaysia. Travelling given the opportunities to every people walk into natural environment to relax and rest their mind enjoy with local community experiencing the local lifestyle and local culture of the community. The aim this paper is to explore the relationship between four keys variables, namely Marketing Mix in curative tourism industry in Kelantan, Malaysia. Out of 110 questionnaires, each variable was measured using reliable developed scales: product (5 items) adapted from (Yuksel, 2004), price (5 items) by (Yuksel,2004), promtion (5 item) by (Yuksel, 2004), place (5 items) by (Yuksel,2004). Data was input into SPSS and analysed used exploratory factor amalysis (EFA). SPSS results indicate that there some hypotheses: results of this study were as follows: H1 show that there is significant relationship between place and the tourism industry in Kelantan. H2 show that there is significant relationship between product and the tourism industry in Kelantan while H3 also show that there is significant relationship between promotion and tourism industry in Kelantan. Lastly, H4 show that there is significant relationship between price and tourism industry in Kelantan.
format Undergraduate Final Project Report
author Chook Shun Xiang, .
spellingShingle Chook Shun Xiang, .
Factors influencing tourism industry in Kelantan
author_facet Chook Shun Xiang, .
author_sort Chook Shun Xiang, .
title Factors influencing tourism industry in Kelantan
title_short Factors influencing tourism industry in Kelantan
title_full Factors influencing tourism industry in Kelantan
title_fullStr Factors influencing tourism industry in Kelantan
title_full_unstemmed Factors influencing tourism industry in Kelantan
title_sort factors influencing tourism industry in kelantan
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5391/
_version_ 1763303546889961472
score 13.211869

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