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Intention to purchase Halal food among students

The aim of this study is to determine the relationships between attitude, subjective norm, perceive behavioural control, trust and knowledge with intention to purchase halal foods among students. The data was collected in Kelantan, Kuala Lumpur and Selangor. The sample consisted of 100 students as r...

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Main Author: Muhammad Hanif Abdul Hamid, .
Format: Undergraduate Final Project Report
Published: 2012
Online Access:http://discol.umk.edu.my/id/eprint/5364/
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spelling my.umk.eprints.53642022-05-23T08:41:02Z http://discol.umk.edu.my/id/eprint/5364/ Intention to purchase Halal food among students Muhammad Hanif Abdul Hamid, . The aim of this study is to determine the relationships between attitude, subjective norm, perceive behavioural control, trust and knowledge with intention to purchase halal foods among students. The data was collected in Kelantan, Kuala Lumpur and Selangor. The sample consisted of 100 students as respondent. This study using the correlation on the variable to find out the level of correlation between the independent variables and dependent variable whether there is positive or negative relationship. The result of the study shows that all the independent variables have significant relationship with purchase intention. The study found that attitude has the highest relationships with intention to purchase halal food. The implication, retailer and marketers can focus on ways to develop effective marketing strategies to fulfill values of potential halal food consumers especially among students. 2012 Undergraduate Final Project Report NonPeerReviewed Muhammad Hanif Abdul Hamid, . (2012) Intention to purchase Halal food among students. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The aim of this study is to determine the relationships between attitude, subjective norm, perceive behavioural control, trust and knowledge with intention to purchase halal foods among students. The data was collected in Kelantan, Kuala Lumpur and Selangor. The sample consisted of 100 students as respondent. This study using the correlation on the variable to find out the level of correlation between the independent variables and dependent variable whether there is positive or negative relationship. The result of the study shows that all the independent variables have significant relationship with purchase intention. The study found that attitude has the highest relationships with intention to purchase halal food. The implication, retailer and marketers can focus on ways to develop effective marketing strategies to fulfill values of potential halal food consumers especially among students.
format Undergraduate Final Project Report
author Muhammad Hanif Abdul Hamid, .
spellingShingle Muhammad Hanif Abdul Hamid, .
Intention to purchase Halal food among students
author_facet Muhammad Hanif Abdul Hamid, .
author_sort Muhammad Hanif Abdul Hamid, .
title Intention to purchase Halal food among students
title_short Intention to purchase Halal food among students
title_full Intention to purchase Halal food among students
title_fullStr Intention to purchase Halal food among students
title_full_unstemmed Intention to purchase Halal food among students
title_sort intention to purchase halal food among students
publishDate 2012
url http://discol.umk.edu.my/id/eprint/5364/
_version_ 1763303543216799744
score 13.211869

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