Factor influence generation z purchase behaviour towards soft drinks in Kuala Muda, Kedah
Purchasing of soft drinks has experiencing a booming growth among generation z in Malaysia. Frequent drink of soft drinks increases the number of health issues in Malaysia. Due to lacking studies in purchasing behaviour among generation z towards soft drinks, it is difficult for the manufacturer to...
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| Format: | Undergraduate Final Project Report |
| Published: |
2020
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| Online Access: | http://discol.umk.edu.my/id/eprint/4248/ |
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