Antecedents of sports tourism participation
This study was conducted to examine the Antecedents of Sports Tourism Participation. Therefore, the study identifies the relationships between the Attractiveness of Sports Tourism, Travel Experience, Identity of Being a Fan, and Travel Cost on the Intention to Participate in Sports Tourism. This stu...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/3866/1/GROUP%20T64.pdf http://discol.umk.edu.my/id/eprint/3866/ |
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| Summary: | This study was conducted to examine the Antecedents of Sports Tourism Participation. Therefore, the study identifies the relationships between the Attractiveness of Sports Tourism, Travel Experience, Identity of Being a Fan, and Travel Cost on the Intention to Participate in Sports Tourism. This study adopted a quantitative research and using SPSS to analyse the data. The survey was distributed on Google Form and able to collect 384 respondents. The findings show that all hypotheses are accepted and answered the research questions. |
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