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Domestic tourist satisfaction and perceived quality of Kelantan food

Food tourism an important segment in the Malaysian Tourism industry, however, relate to tourist satisfaction towards the quality of food is limited. This research examines tourists’ satisfaction towards the quality of Kelantanese food. The study employs the quantitative research design using a surve...

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Main Authors: Muhammad Iznul Fahmi Husaidi, Muhammad Anas Rosli, Lim Jing Xuan, Tey Jin Wen
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3865/1/GROUP%20T30.pdf
http://discol.umk.edu.my/id/eprint/3865/
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spelling my.umk.eprints.38652022-05-23T08:16:34Z http://discol.umk.edu.my/id/eprint/3865/ Domestic tourist satisfaction and perceived quality of Kelantan food Muhammad Iznul Fahmi Husaidi Muhammad Anas Rosli Lim Jing Xuan Tey Jin Wen Food tourism an important segment in the Malaysian Tourism industry, however, relate to tourist satisfaction towards the quality of food is limited. This research examines tourists’ satisfaction towards the quality of Kelantanese food. The study employs the quantitative research design using a survey questionnaire. Probability sampling was employed as simple random sampling from the population size of 3.1 million peoples. From this, a total 392 domestic tourists who had previously visited Kelantan were invited and participate in this study. The results of this study indicate that food image, food tourism and food quality have a significant relationship to tourist satisfaction. The study also reveals that food quality is a major indicator which satisfies the domestic tourists who visit Kelantan. The study provides some insights for policy implication with regards to food tourism development in Malaysia. 2021-06-19 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3865/1/GROUP%20T30.pdf Muhammad Iznul Fahmi Husaidi and Muhammad Anas Rosli and Lim Jing Xuan and Tey Jin Wen (2021) Domestic tourist satisfaction and perceived quality of Kelantan food. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Food tourism an important segment in the Malaysian Tourism industry, however, relate to tourist satisfaction towards the quality of food is limited. This research examines tourists’ satisfaction towards the quality of Kelantanese food. The study employs the quantitative research design using a survey questionnaire. Probability sampling was employed as simple random sampling from the population size of 3.1 million peoples. From this, a total 392 domestic tourists who had previously visited Kelantan were invited and participate in this study. The results of this study indicate that food image, food tourism and food quality have a significant relationship to tourist satisfaction. The study also reveals that food quality is a major indicator which satisfies the domestic tourists who visit Kelantan. The study provides some insights for policy implication with regards to food tourism development in Malaysia.
format Undergraduate Final Project Report
author Muhammad Iznul Fahmi Husaidi
Muhammad Anas Rosli
Lim Jing Xuan
Tey Jin Wen
spellingShingle Muhammad Iznul Fahmi Husaidi
Muhammad Anas Rosli
Lim Jing Xuan
Tey Jin Wen
Domestic tourist satisfaction and perceived quality of Kelantan food
author_facet Muhammad Iznul Fahmi Husaidi
Muhammad Anas Rosli
Lim Jing Xuan
Tey Jin Wen
author_sort Muhammad Iznul Fahmi Husaidi
title Domestic tourist satisfaction and perceived quality of Kelantan food
title_short Domestic tourist satisfaction and perceived quality of Kelantan food
title_full Domestic tourist satisfaction and perceived quality of Kelantan food
title_fullStr Domestic tourist satisfaction and perceived quality of Kelantan food
title_full_unstemmed Domestic tourist satisfaction and perceived quality of Kelantan food
title_sort domestic tourist satisfaction and perceived quality of kelantan food
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3865/1/GROUP%20T30.pdf
http://discol.umk.edu.my/id/eprint/3865/
_version_ 1763303333702926336
score 13.211869

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