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Understanding the influences of room design dimensions of three-star hotel in making reservation

This paper is to study the factors of hotel room design elements that influence the customer's booking intention. This paper aims to investigate the relationship between the functionality of room design elements, the quality expectation of room design elements, emotional encouragement of room d...

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Main Authors: Fatimah Izzatul Mohd Jamaluddin, Muhammad Hafihuzuddin Mohamad Ali, Nur Humirah Rizwan, Tang Cheau Yin
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3861/1/H02_2021.pdf
http://discol.umk.edu.my/id/eprint/3861/
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spelling my.umk.eprints.38612022-05-24T03:10:24Z http://discol.umk.edu.my/id/eprint/3861/ Understanding the influences of room design dimensions of three-star hotel in making reservation Fatimah Izzatul Mohd Jamaluddin Muhammad Hafihuzuddin Mohamad Ali Nur Humirah Rizwan Tang Cheau Yin This paper is to study the factors of hotel room design elements that influence the customer's booking intention. This paper aims to investigate the relationship between the functionality of room design elements, the quality expectation of room design elements, emotional encouragement of room design elements with customer's booking intention, and to study the most significant factors that influence customer's booking intention. Online questionnaire research in quantitative methods was carried out to achieve this research. The convenience sampling was carried out to receive responses from 384 respondents and the data was analyzed using Descriptive Analysis, Reliability test, and Pearson Correlation Analysis. The results support all the variables. All the independent variables showed a relationship with the customer's booking intention. The most influential factors are the quality expectation of design elements and emotional encouragement of design elements. These findings indicate that three-star hotels should improve their presentation of room design to the customers, enhance the presentation on their booking platform to attract more customers, and encourage the customers in selecting the hotel. Future studies should investigate multiple independent variables from hotel star ratings of 4 and above. 2021-06-19 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3861/1/H02_2021.pdf Fatimah Izzatul Mohd Jamaluddin and Muhammad Hafihuzuddin Mohamad Ali and Nur Humirah Rizwan and Tang Cheau Yin (2021) Understanding the influences of room design dimensions of three-star hotel in making reservation. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This paper is to study the factors of hotel room design elements that influence the customer's booking intention. This paper aims to investigate the relationship between the functionality of room design elements, the quality expectation of room design elements, emotional encouragement of room design elements with customer's booking intention, and to study the most significant factors that influence customer's booking intention. Online questionnaire research in quantitative methods was carried out to achieve this research. The convenience sampling was carried out to receive responses from 384 respondents and the data was analyzed using Descriptive Analysis, Reliability test, and Pearson Correlation Analysis. The results support all the variables. All the independent variables showed a relationship with the customer's booking intention. The most influential factors are the quality expectation of design elements and emotional encouragement of design elements. These findings indicate that three-star hotels should improve their presentation of room design to the customers, enhance the presentation on their booking platform to attract more customers, and encourage the customers in selecting the hotel. Future studies should investigate multiple independent variables from hotel star ratings of 4 and above.
format Undergraduate Final Project Report
author Fatimah Izzatul Mohd Jamaluddin
Muhammad Hafihuzuddin Mohamad Ali
Nur Humirah Rizwan
Tang Cheau Yin
spellingShingle Fatimah Izzatul Mohd Jamaluddin
Muhammad Hafihuzuddin Mohamad Ali
Nur Humirah Rizwan
Tang Cheau Yin
Understanding the influences of room design dimensions of three-star hotel in making reservation
author_facet Fatimah Izzatul Mohd Jamaluddin
Muhammad Hafihuzuddin Mohamad Ali
Nur Humirah Rizwan
Tang Cheau Yin
author_sort Fatimah Izzatul Mohd Jamaluddin
title Understanding the influences of room design dimensions of three-star hotel in making reservation
title_short Understanding the influences of room design dimensions of three-star hotel in making reservation
title_full Understanding the influences of room design dimensions of three-star hotel in making reservation
title_fullStr Understanding the influences of room design dimensions of three-star hotel in making reservation
title_full_unstemmed Understanding the influences of room design dimensions of three-star hotel in making reservation
title_sort understanding the influences of room design dimensions of three-star hotel in making reservation
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3861/1/H02_2021.pdf
http://discol.umk.edu.my/id/eprint/3861/
_version_ 1763303333051760640
score 13.211869

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