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The factors that influence local fruit preferences among teenagers

This study was conducted to examine the factors that influence local fruit preferences among teenagers. The independent variables of this study comprised taste, texture, color and price; whereas the dependent variable in this study was local fruit preferences. This study had four objectives which is...

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Main Authors: Aifaa Syazwani Abdul Razak, Hendryanna Muslim, Nurul Atiqah Nor Hilmi, Amiruddin Abdul Rahman
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3857/1/H05_2021.pdf
http://discol.umk.edu.my/id/eprint/3857/
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spelling my.umk.eprints.38572022-05-24T03:13:50Z http://discol.umk.edu.my/id/eprint/3857/ The factors that influence local fruit preferences among teenagers Aifaa Syazwani Abdul Razak Hendryanna Muslim Nurul Atiqah Nor Hilmi Amiruddin Abdul Rahman This study was conducted to examine the factors that influence local fruit preferences among teenagers. The independent variables of this study comprised taste, texture, color and price; whereas the dependent variable in this study was local fruit preferences. This study had four objectives which is to examine the relationships of taste toward teenagers’ local fruit preferences, to examine the relationships of texture toward teenagers’ local fruit preferences, to examine the relationships of color toward teenagers’ local fruit preferences and to examine the relationships of price toward teenagers’ local fruit preferences. The quantitative research method was selected and questionnaire was used as the research instrument to collect data. Simple random sampling method was used and 384 respondents were evaluated in this study. The data was collected using Google form. The data collected is analysed by using Statistical Packages for Social Science Version 26 (SPSS Version 26) software based on descriptive statistic, reliability analysis, and correlation analysis. As for the result, all of the independent variables (taste, texture, color and price) that had been studied in this research had significant relationships towards dependent variable (local fruit preferences) among teenagers in Malaysia. Through this study it will understand the factor influence local fruit preferences among teenagers and a better understanding and knowledge regarding fruit’s taste, texture, color and price. 2021-06-19 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3857/1/H05_2021.pdf Aifaa Syazwani Abdul Razak and Hendryanna Muslim and Nurul Atiqah Nor Hilmi and Amiruddin Abdul Rahman (2021) The factors that influence local fruit preferences among teenagers. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This study was conducted to examine the factors that influence local fruit preferences among teenagers. The independent variables of this study comprised taste, texture, color and price; whereas the dependent variable in this study was local fruit preferences. This study had four objectives which is to examine the relationships of taste toward teenagers’ local fruit preferences, to examine the relationships of texture toward teenagers’ local fruit preferences, to examine the relationships of color toward teenagers’ local fruit preferences and to examine the relationships of price toward teenagers’ local fruit preferences. The quantitative research method was selected and questionnaire was used as the research instrument to collect data. Simple random sampling method was used and 384 respondents were evaluated in this study. The data was collected using Google form. The data collected is analysed by using Statistical Packages for Social Science Version 26 (SPSS Version 26) software based on descriptive statistic, reliability analysis, and correlation analysis. As for the result, all of the independent variables (taste, texture, color and price) that had been studied in this research had significant relationships towards dependent variable (local fruit preferences) among teenagers in Malaysia. Through this study it will understand the factor influence local fruit preferences among teenagers and a better understanding and knowledge regarding fruit’s taste, texture, color and price.
format Undergraduate Final Project Report
author Aifaa Syazwani Abdul Razak
Hendryanna Muslim
Nurul Atiqah Nor Hilmi
Amiruddin Abdul Rahman
spellingShingle Aifaa Syazwani Abdul Razak
Hendryanna Muslim
Nurul Atiqah Nor Hilmi
Amiruddin Abdul Rahman
The factors that influence local fruit preferences among teenagers
author_facet Aifaa Syazwani Abdul Razak
Hendryanna Muslim
Nurul Atiqah Nor Hilmi
Amiruddin Abdul Rahman
author_sort Aifaa Syazwani Abdul Razak
title The factors that influence local fruit preferences among teenagers
title_short The factors that influence local fruit preferences among teenagers
title_full The factors that influence local fruit preferences among teenagers
title_fullStr The factors that influence local fruit preferences among teenagers
title_full_unstemmed The factors that influence local fruit preferences among teenagers
title_sort factors that influence local fruit preferences among teenagers
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3857/1/H05_2021.pdf
http://discol.umk.edu.my/id/eprint/3857/
_version_ 1763303332501258240
score 13.211869

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