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The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia

The purpose of this research is to identify the relationship between social media, travel applications and flexibility towards technology acceptance in tourism among local tourist in Malaysia. The main objective for this research is to investigate the factors of technology acceptance influencing mob...

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Main Authors: Ahmad Iskandar Adrian Muzaffar, Chiang Zhi Ying, Nor Erynazatul Ain Hamdan, Nurul Ashyiqin Asrin
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3856/1/GROUP%20T14.pdf
http://discol.umk.edu.my/id/eprint/3856/
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id my.umk.eprints.3856
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spelling my.umk.eprints.38562022-05-24T03:14:30Z http://discol.umk.edu.my/id/eprint/3856/ The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia Ahmad Iskandar Adrian Muzaffar Chiang Zhi Ying Nor Erynazatul Ain Hamdan Nurul Ashyiqin Asrin The purpose of this research is to identify the relationship between social media, travel applications and flexibility towards technology acceptance in tourism among local tourist in Malaysia. The main objective for this research is to investigate the factors of technology acceptance influencing mobile apps in tourism and a better knowledge and understanding that affect local tourist in Malaysia. A total of 292 respondents were participated in online survey whom mainly the local tourists in Malaysia. Pearson correlation coefficient used to determine on the link of independent variables towards factors associated with local tourist in Malaysia. The results indicate significant relationship between social media, travel applications, and flexibility with the technology acceptance. This study shows that social media and travel application give a big influence in technology acceptance in tourism among local tourist in Malaysia. 2021-06-19 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3856/1/GROUP%20T14.pdf Ahmad Iskandar Adrian Muzaffar and Chiang Zhi Ying and Nor Erynazatul Ain Hamdan and Nurul Ashyiqin Asrin (2021) The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of this research is to identify the relationship between social media, travel applications and flexibility towards technology acceptance in tourism among local tourist in Malaysia. The main objective for this research is to investigate the factors of technology acceptance influencing mobile apps in tourism and a better knowledge and understanding that affect local tourist in Malaysia. A total of 292 respondents were participated in online survey whom mainly the local tourists in Malaysia. Pearson correlation coefficient used to determine on the link of independent variables towards factors associated with local tourist in Malaysia. The results indicate significant relationship between social media, travel applications, and flexibility with the technology acceptance. This study shows that social media and travel application give a big influence in technology acceptance in tourism among local tourist in Malaysia.
format Undergraduate Final Project Report
author Ahmad Iskandar Adrian Muzaffar
Chiang Zhi Ying
Nor Erynazatul Ain Hamdan
Nurul Ashyiqin Asrin
spellingShingle Ahmad Iskandar Adrian Muzaffar
Chiang Zhi Ying
Nor Erynazatul Ain Hamdan
Nurul Ashyiqin Asrin
The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia
author_facet Ahmad Iskandar Adrian Muzaffar
Chiang Zhi Ying
Nor Erynazatul Ain Hamdan
Nurul Ashyiqin Asrin
author_sort Ahmad Iskandar Adrian Muzaffar
title The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia
title_short The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia
title_full The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia
title_fullStr The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia
title_full_unstemmed The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia
title_sort factors of technology acceptance influencing mobile apps in tourism among local tourists in malaysia
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3856/1/GROUP%20T14.pdf
http://discol.umk.edu.my/id/eprint/3856/
_version_ 1763303332376477696
score 13.211869

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