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Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism

Culture and heritage are particularly important in tourism at all levels since it has emerged as a form of alternative tourism among international and domestic tourists. Although youth has been recognized as one of the main contributors for tourism industry, but their role for cultural and heritage...

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Main Authors: Soo Ai Leng, Norshahida Yaman, Nur Alyanis Ramly, Nuraini Md Saleh
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3849/1/GROUP%20T41.pdf
http://discol.umk.edu.my/id/eprint/3849/
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spelling my.umk.eprints.38492022-05-24T03:18:40Z http://discol.umk.edu.my/id/eprint/3849/ Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism Soo Ai Leng Norshahida Yaman Nur Alyanis Ramly Nuraini Md Saleh Culture and heritage are particularly important in tourism at all levels since it has emerged as a form of alternative tourism among international and domestic tourists. Although youth has been recognized as one of the main contributors for tourism industry, but their role for cultural and heritage tourism is generally underestimated. Therefore, the purpose of this study is to investigate the factors that motivate students in Universiti Malaysia Kelantan to participate in cultural and heritage tourism in Malaysia. This study looks into the role of education, social media and personal attitudes towards student’s motivation to engage in cultural and heritage tourism. Using convenience sampling, 388 data were gathered through online survey from students in Universiti Malaysia Kelantan. Quantitative analysis using SPPS were employed to analyze the data. The finding shows that education, social media and attitude are significant factors that lead to students’ motivation to participate in cultural and heritage tourism. This study adds better understanding of the factors that encourage students participation and allow industrial players in cultural and heritage tourism to strategize their marketing to this market segment. For future research, factors such as scenic value and social value can be added in addition to educational value. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3849/1/GROUP%20T41.pdf Soo Ai Leng and Norshahida Yaman and Nur Alyanis Ramly and Nuraini Md Saleh (2021) Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Culture and heritage are particularly important in tourism at all levels since it has emerged as a form of alternative tourism among international and domestic tourists. Although youth has been recognized as one of the main contributors for tourism industry, but their role for cultural and heritage tourism is generally underestimated. Therefore, the purpose of this study is to investigate the factors that motivate students in Universiti Malaysia Kelantan to participate in cultural and heritage tourism in Malaysia. This study looks into the role of education, social media and personal attitudes towards student’s motivation to engage in cultural and heritage tourism. Using convenience sampling, 388 data were gathered through online survey from students in Universiti Malaysia Kelantan. Quantitative analysis using SPPS were employed to analyze the data. The finding shows that education, social media and attitude are significant factors that lead to students’ motivation to participate in cultural and heritage tourism. This study adds better understanding of the factors that encourage students participation and allow industrial players in cultural and heritage tourism to strategize their marketing to this market segment. For future research, factors such as scenic value and social value can be added in addition to educational value.
format Undergraduate Final Project Report
author Soo Ai Leng
Norshahida Yaman
Nur Alyanis Ramly
Nuraini Md Saleh
spellingShingle Soo Ai Leng
Norshahida Yaman
Nur Alyanis Ramly
Nuraini Md Saleh
Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism
author_facet Soo Ai Leng
Norshahida Yaman
Nur Alyanis Ramly
Nuraini Md Saleh
author_sort Soo Ai Leng
title Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism
title_short Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism
title_full Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism
title_fullStr Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism
title_full_unstemmed Factors that motivate students at Universiti Malaysia Kelantan to participate in cultural and heritage tourism
title_sort factors that motivate students at universiti malaysia kelantan to participate in cultural and heritage tourism
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3849/1/GROUP%20T41.pdf
http://discol.umk.edu.my/id/eprint/3849/
_version_ 1763303331352018944
score 13.211869

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