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The influence of social media towards travel intention among university students in Malaysia

The purpose of the study was to investigate the influence of social media towards travel intention among university students in Malaysia. The study examines the relationships among destination attraction through social media, attitude through social media, and self-sufficiency through social media t...

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Main Authors: Nurul Najmin Azhari, Roszianna Hasni, Zakiyah Taharim, Nor Aiza Razak
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3843/1/GROUP%20T57.pdf
http://discol.umk.edu.my/id/eprint/3843/
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spelling my.umk.eprints.38432022-05-24T03:21:44Z http://discol.umk.edu.my/id/eprint/3843/ The influence of social media towards travel intention among university students in Malaysia Nurul Najmin Azhari Roszianna Hasni Zakiyah Taharim Nor Aiza Razak The purpose of the study was to investigate the influence of social media towards travel intention among university students in Malaysia. The study examines the relationships among destination attraction through social media, attitude through social media, and self-sufficiency through social media towards travel intention. A quantitative methodology was employed to accomplish the objectives of this research. Non-probability convenient sampling method was used and responses from 322 respondents were collected. A sample of 322 undergraduate students from different universities in Malaysia was surveyed. Results showed that majority of university students in Malaysia used social media to identify own preferred destination and determine their travel intention. This research contributes to understanding the usage of social media among university students when they intent to travel. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3843/1/GROUP%20T57.pdf Nurul Najmin Azhari and Roszianna Hasni and Zakiyah Taharim and Nor Aiza Razak (2021) The influence of social media towards travel intention among university students in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of the study was to investigate the influence of social media towards travel intention among university students in Malaysia. The study examines the relationships among destination attraction through social media, attitude through social media, and self-sufficiency through social media towards travel intention. A quantitative methodology was employed to accomplish the objectives of this research. Non-probability convenient sampling method was used and responses from 322 respondents were collected. A sample of 322 undergraduate students from different universities in Malaysia was surveyed. Results showed that majority of university students in Malaysia used social media to identify own preferred destination and determine their travel intention. This research contributes to understanding the usage of social media among university students when they intent to travel.
format Undergraduate Final Project Report
author Nurul Najmin Azhari
Roszianna Hasni
Zakiyah Taharim
Nor Aiza Razak
spellingShingle Nurul Najmin Azhari
Roszianna Hasni
Zakiyah Taharim
Nor Aiza Razak
The influence of social media towards travel intention among university students in Malaysia
author_facet Nurul Najmin Azhari
Roszianna Hasni
Zakiyah Taharim
Nor Aiza Razak
author_sort Nurul Najmin Azhari
title The influence of social media towards travel intention among university students in Malaysia
title_short The influence of social media towards travel intention among university students in Malaysia
title_full The influence of social media towards travel intention among university students in Malaysia
title_fullStr The influence of social media towards travel intention among university students in Malaysia
title_full_unstemmed The influence of social media towards travel intention among university students in Malaysia
title_sort influence of social media towards travel intention among university students in malaysia
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3843/1/GROUP%20T57.pdf
http://discol.umk.edu.my/id/eprint/3843/
_version_ 1763303330534129664
score 13.211869

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