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Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.

The use of digital technology has a significant impact on worldwide business growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan...

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Main Authors: Nur Syazwani Zabidi, Nurul Haniza Mohd Zikri, Nurul Aina Farhana Marzuki
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf
http://discol.umk.edu.my/id/eprint/3835/
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id my.umk.eprints.3835
record_format eprints
spelling my.umk.eprints.38352022-05-24T03:26:21Z http://discol.umk.edu.my/id/eprint/3835/ Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. Nur Syazwani Zabidi Nurul Haniza Mohd Zikri Nurul Aina Farhana Marzuki The use of digital technology has a significant impact on worldwide business growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan. Simple random sampling is used and responses from 122 respondents are collected. To analyze all the data, descriptive analysis, reliability testing, and Pearson correlation are used. The results have shown that the performance expectancy, effort expectancy, social influence, and behavioral intention positively value the relationship with digital technology adoption among Tourism SMEs in Kelantan. Hopefully, the information gathered during this study would assist the relevant parties in generating more revenue and profits, thereby improving the Malaysian economy. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf Nur Syazwani Zabidi and Nurul Haniza Mohd Zikri and Nurul Aina Farhana Marzuki (2021) Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The use of digital technology has a significant impact on worldwide business growth and the tourism industry. This study seeks the relationship between performance expectancy, effort expectancy, social influence, behavioral intention, and adoption of digital technology among Tourism SMEs in Kelantan. Simple random sampling is used and responses from 122 respondents are collected. To analyze all the data, descriptive analysis, reliability testing, and Pearson correlation are used. The results have shown that the performance expectancy, effort expectancy, social influence, and behavioral intention positively value the relationship with digital technology adoption among Tourism SMEs in Kelantan. Hopefully, the information gathered during this study would assist the relevant parties in generating more revenue and profits, thereby improving the Malaysian economy.
format Undergraduate Final Project Report
author Nur Syazwani Zabidi
Nurul Haniza Mohd Zikri
Nurul Aina Farhana Marzuki
spellingShingle Nur Syazwani Zabidi
Nurul Haniza Mohd Zikri
Nurul Aina Farhana Marzuki
Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
author_facet Nur Syazwani Zabidi
Nurul Haniza Mohd Zikri
Nurul Aina Farhana Marzuki
author_sort Nur Syazwani Zabidi
title Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
title_short Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
title_full Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
title_fullStr Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
title_full_unstemmed Factors that influence the adoption of digital technology among tourism SMEs in Kelantan, Malaysia.
title_sort factors that influence the adoption of digital technology among tourism smes in kelantan, malaysia.
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3835/1/GROUP%20T39.pdf
http://discol.umk.edu.my/id/eprint/3835/
_version_ 1763303329402716160
score 13.211869

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