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Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan

Nowadays, there are changes in consumer trends of eating out and increased the popular choices of fast-food restaurants. The increase of the popularity of fast-food restaurants is because Malaysians adopt and adapt western styles of food style. This demand for fast food is increasing because of conv...

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Main Authors: Muhammad Zufayri Saufi Bustamam, Saidatul Hakma Shahdan, Tengku Nursyazila Tengku Asmawi, Voon Yee Ling
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3821/1/H23_2021.pdf
http://discol.umk.edu.my/id/eprint/3821/
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spelling my.umk.eprints.38212022-05-24T03:34:44Z http://discol.umk.edu.my/id/eprint/3821/ Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan Muhammad Zufayri Saufi Bustamam Saidatul Hakma Shahdan Tengku Nursyazila Tengku Asmawi Voon Yee Ling Nowadays, there are changes in consumer trends of eating out and increased the popular choices of fast-food restaurants. The increase of the popularity of fast-food restaurants is because Malaysians adopt and adapt western styles of food style. This demand for fast food is increasing because of convenience, cost, menu, flavour, and taste. In addition to the Malaysian changes in eating trends, this study is focused on the intention of influencing fast food consumption among hospitality students at the Universiti Malaysia Kelantan. The objective of this study is to grasp the eating behaviour of University Malaysia Kelantan students towards fast food consumption. As for that, the quantitative methodology is used in this study. Simple random sampling is used as a sampling frame. The total number of 352 respondents was collected and analyzed using the Statistical Package of Social Science (SPSS) version 25. This study's results elucidate there is a positive relationship between the variables taken for this study. The finding from this research is plausibility to engage for the future research. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3821/1/H23_2021.pdf Muhammad Zufayri Saufi Bustamam and Saidatul Hakma Shahdan and Tengku Nursyazila Tengku Asmawi and Voon Yee Ling (2021) Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Nowadays, there are changes in consumer trends of eating out and increased the popular choices of fast-food restaurants. The increase of the popularity of fast-food restaurants is because Malaysians adopt and adapt western styles of food style. This demand for fast food is increasing because of convenience, cost, menu, flavour, and taste. In addition to the Malaysian changes in eating trends, this study is focused on the intention of influencing fast food consumption among hospitality students at the Universiti Malaysia Kelantan. The objective of this study is to grasp the eating behaviour of University Malaysia Kelantan students towards fast food consumption. As for that, the quantitative methodology is used in this study. Simple random sampling is used as a sampling frame. The total number of 352 respondents was collected and analyzed using the Statistical Package of Social Science (SPSS) version 25. This study's results elucidate there is a positive relationship between the variables taken for this study. The finding from this research is plausibility to engage for the future research.
format Undergraduate Final Project Report
author Muhammad Zufayri Saufi Bustamam
Saidatul Hakma Shahdan
Tengku Nursyazila Tengku Asmawi
Voon Yee Ling
spellingShingle Muhammad Zufayri Saufi Bustamam
Saidatul Hakma Shahdan
Tengku Nursyazila Tengku Asmawi
Voon Yee Ling
Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan
author_facet Muhammad Zufayri Saufi Bustamam
Saidatul Hakma Shahdan
Tengku Nursyazila Tengku Asmawi
Voon Yee Ling
author_sort Muhammad Zufayri Saufi Bustamam
title Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan
title_short Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan
title_full Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan
title_fullStr Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan
title_full_unstemmed Factor influencing fast food consumption among hospitality student in Universiti Malaysia Kelantan
title_sort factor influencing fast food consumption among hospitality student in universiti malaysia kelantan
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3821/1/H23_2021.pdf
http://discol.umk.edu.my/id/eprint/3821/
_version_ 1763303327352750080
score 13.211869

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