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Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan

Thousands of students enroll in tourism and hospitality courses each year in order to pursue a career in the industry. The perception and motivation to enroll in tourism and hospitality programs in Malaysian universities by the students remain unknown. This study investigates the perception and moti...

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Main Authors: Khirrun An Nisa Bahaudin, Mohd Izzham Hakim Samuri, Suraya Ismail, Muhammad Amzar Abd Aziz
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3814/1/GROUP%20T28.pdf
http://discol.umk.edu.my/id/eprint/3814/
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spelling my.umk.eprints.38142022-05-24T03:40:01Z http://discol.umk.edu.my/id/eprint/3814/ Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan Khirrun An Nisa Bahaudin Mohd Izzham Hakim Samuri Suraya Ismail Muhammad Amzar Abd Aziz Thousands of students enroll in tourism and hospitality courses each year in order to pursue a career in the industry. The perception and motivation to enroll in tourism and hospitality programs in Malaysian universities by the students remain unknown. This study investigates the perception and motivation for students to enroll to tourism and hospitality courses in Universiti Malaysia Kelantan. Several motivation factors were identified in the previous literature such as social status, self – actualization, job opportunities, field attractiveness, ease of study and scholastic achievement are adopted in this study. A quantitative study using survey questionnaire was used in this study to obtain primary data. The study revealed that self-actualization and job opportunities were the main motivation factor for the students to enroll into tourism and hospitality programs in Universiti Malaysia Kelantan. The study provides several implications to the relevant stakeholder especially Malaysian Minister of Higher Education (MoHE) to emphasize the important of tourism and hospitality programs in Malaysian institution. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3814/1/GROUP%20T28.pdf Khirrun An Nisa Bahaudin and Mohd Izzham Hakim Samuri and Suraya Ismail and Muhammad Amzar Abd Aziz (2021) Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Thousands of students enroll in tourism and hospitality courses each year in order to pursue a career in the industry. The perception and motivation to enroll in tourism and hospitality programs in Malaysian universities by the students remain unknown. This study investigates the perception and motivation for students to enroll to tourism and hospitality courses in Universiti Malaysia Kelantan. Several motivation factors were identified in the previous literature such as social status, self – actualization, job opportunities, field attractiveness, ease of study and scholastic achievement are adopted in this study. A quantitative study using survey questionnaire was used in this study to obtain primary data. The study revealed that self-actualization and job opportunities were the main motivation factor for the students to enroll into tourism and hospitality programs in Universiti Malaysia Kelantan. The study provides several implications to the relevant stakeholder especially Malaysian Minister of Higher Education (MoHE) to emphasize the important of tourism and hospitality programs in Malaysian institution.
format Undergraduate Final Project Report
author Khirrun An Nisa Bahaudin
Mohd Izzham Hakim Samuri
Suraya Ismail
Muhammad Amzar Abd Aziz
spellingShingle Khirrun An Nisa Bahaudin
Mohd Izzham Hakim Samuri
Suraya Ismail
Muhammad Amzar Abd Aziz
Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan
author_facet Khirrun An Nisa Bahaudin
Mohd Izzham Hakim Samuri
Suraya Ismail
Muhammad Amzar Abd Aziz
author_sort Khirrun An Nisa Bahaudin
title Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan
title_short Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan
title_full Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan
title_fullStr Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan
title_full_unstemmed Identifying motivation factors of students choosing tourism and hospitality programs in Universiti Malaysia Kelantan
title_sort identifying motivation factors of students choosing tourism and hospitality programs in universiti malaysia kelantan
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3814/1/GROUP%20T28.pdf
http://discol.umk.edu.my/id/eprint/3814/
_version_ 1763303326420566016
score 13.211869

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