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Factors determinant of interest towards Korean food among youth in Malaysia

This research focuses on factors determinant of interest towards Korean food among youth in Malaysia. Korean food is the food that originated from South Korean. Korean food seeped into every heart of many people and love for all things about Korean such as their food, fashion, beauty, drama, and som...

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Main Authors: Chan Kit Min, Suhaila Che Ali, Nor Shafiqah Mohd Azhar, Nurin Fansyurna Sokhipol Akmam
Format: Undergraduate Final Project Report
Language:English
Published: 2021
Online Access:http://discol.umk.edu.my/id/eprint/3802/1/H14_2021.pdf
http://discol.umk.edu.my/id/eprint/3802/
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spelling my.umk.eprints.38022022-05-24T03:47:24Z http://discol.umk.edu.my/id/eprint/3802/ Factors determinant of interest towards Korean food among youth in Malaysia Chan Kit Min Suhaila Che Ali Nor Shafiqah Mohd Azhar Nurin Fansyurna Sokhipol Akmam This research focuses on factors determinant of interest towards Korean food among youth in Malaysia. Korean food is the food that originated from South Korean. Korean food seeped into every heart of many people and love for all things about Korean such as their food, fashion, beauty, drama, and some of their songs. Nowadays, there are many foreign restaurants open around Malaysia. One of the most popular foreign restaurants mushrooming in Malaysia is Korean restaurants. To be more specific, in this research to determine what are the factors determinant of interest towards Korean food among youth in Malaysia. The study examines the relationships among restaurant ambience, food price, food image and interest towards Korean food. To analyze all the data, descriptive analysis, reliability testing and Pearson correlation used to determine the link of independent variables towards determinants of interest towards Korean food among youth in Malaysia. The result indicates that there is a significant relationship between all three factors. The researcher findings on a survey conducted by 384 respondents have been randomly selected as respondents to answer the questionnaire. The results support all the variables. In addition, this study will determine the most important factors that can influence youth towards Korean food in Malaysia. This research and data can be used as reference materials for industry stakeholders to design a better experience to determinants of interest towards Korean food among youth in Malaysia. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3802/1/H14_2021.pdf Chan Kit Min and Suhaila Che Ali and Nor Shafiqah Mohd Azhar and Nurin Fansyurna Sokhipol Akmam (2021) Factors determinant of interest towards Korean food among youth in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This research focuses on factors determinant of interest towards Korean food among youth in Malaysia. Korean food is the food that originated from South Korean. Korean food seeped into every heart of many people and love for all things about Korean such as their food, fashion, beauty, drama, and some of their songs. Nowadays, there are many foreign restaurants open around Malaysia. One of the most popular foreign restaurants mushrooming in Malaysia is Korean restaurants. To be more specific, in this research to determine what are the factors determinant of interest towards Korean food among youth in Malaysia. The study examines the relationships among restaurant ambience, food price, food image and interest towards Korean food. To analyze all the data, descriptive analysis, reliability testing and Pearson correlation used to determine the link of independent variables towards determinants of interest towards Korean food among youth in Malaysia. The result indicates that there is a significant relationship between all three factors. The researcher findings on a survey conducted by 384 respondents have been randomly selected as respondents to answer the questionnaire. The results support all the variables. In addition, this study will determine the most important factors that can influence youth towards Korean food in Malaysia. This research and data can be used as reference materials for industry stakeholders to design a better experience to determinants of interest towards Korean food among youth in Malaysia.
format Undergraduate Final Project Report
author Chan Kit Min
Suhaila Che Ali
Nor Shafiqah Mohd Azhar
Nurin Fansyurna Sokhipol Akmam
spellingShingle Chan Kit Min
Suhaila Che Ali
Nor Shafiqah Mohd Azhar
Nurin Fansyurna Sokhipol Akmam
Factors determinant of interest towards Korean food among youth in Malaysia
author_facet Chan Kit Min
Suhaila Che Ali
Nor Shafiqah Mohd Azhar
Nurin Fansyurna Sokhipol Akmam
author_sort Chan Kit Min
title Factors determinant of interest towards Korean food among youth in Malaysia
title_short Factors determinant of interest towards Korean food among youth in Malaysia
title_full Factors determinant of interest towards Korean food among youth in Malaysia
title_fullStr Factors determinant of interest towards Korean food among youth in Malaysia
title_full_unstemmed Factors determinant of interest towards Korean food among youth in Malaysia
title_sort factors determinant of interest towards korean food among youth in malaysia
publishDate 2021
url http://discol.umk.edu.my/id/eprint/3802/1/H14_2021.pdf
http://discol.umk.edu.my/id/eprint/3802/
_version_ 1763303324784787456
score 13.211869

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