Staff View: Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall

Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall

A greater satisfaction is important for the tourism sector, especially within shopping tourism. Therefore, this research aims to identify the relationship between tourists expectation, destination image, perceived quality and tourists satisfaction on shopping hub at One Utama Shopping Mall. The obje...

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Main Authors:	Amir Nadzmi Md Nawi, Nur Sakinah Mohd Shukri, Nur Syaza Syazwanie Mohd Shamsuddin
Format:	Undergraduate Final Project Report
Language:	English
Published:	2021
Online Access:	http://discol.umk.edu.my/id/eprint/3798/1/GROUP%20T68.pdf http://discol.umk.edu.my/id/eprint/3798/
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id	my.umk.eprints.3798
record_format	eprints
spelling	my.umk.eprints.37982022-05-24T03:49:52Z http://discol.umk.edu.my/id/eprint/3798/ Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall Amir Nadzmi Md Nawi Nur Sakinah Mohd Shukri Nur Syaza Syazwanie Mohd Shamsuddin A greater satisfaction is important for the tourism sector, especially within shopping tourism. Therefore, this research aims to identify the relationship between tourists expectation, destination image, perceived quality and tourists satisfaction on shopping hub at One Utama Shopping Mall. The objectives of this study include: i) To identify whether the tourists expectation influence the tourists satisfaction towards shopping hub in One Utama. ii) To examine whether the destination image influence the tourists satisfaction towards shopping hub in One Utama. iii) To investigate whether the perceive quality influence the tourists satisfaction towards shopping hub in One Utama. Data was collected by conducting quantitative approach using questionnaire and distributed among domestic tourists who have come to One Utama. The data analysis used in this study includes the descriptive statistic, the reliability test and the Pearson correlation coefficient. In general, the respondents were pleased with the destination's image and the shopping center's perceived quality. Tourists are likewise pleased with One Utama because their expectations for that shopping district were met. The satisfaction of these tourists leads to the formation of a significant relationship between all of the independent and dependent variables. Consequently, it can be proved through the Pearson Correlation results that there was a very high positive relationship between tourists’ expectation (r = 0.847), destination image (r = 0.842 ), perceived quality (r = 0.827** ) and tourists’ satisfaction towards shopping hub in One Utama Shopping Mall. It signifies that all of the research questions have been answered, as well as the study's hypothesis. The outcomes of this study may provide better suggestions for tourism management and destination operators in One Utama Shopping Mall, in developing better strategies to satisfy travelers. 2021-06-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/3798/1/GROUP%20T68.pdf Amir Nadzmi Md Nawi and Nur Sakinah Mohd Shukri and Nur Syaza Syazwanie Mohd Shamsuddin (2021) Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution	Universiti Malaysia Kelantan
building	Perpustakaan Universiti Malaysia Kelantan
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Kelantan
content_source	UMK Institutional Repository
url_provider	http://umkeprints.umk.edu.my/
language	English
description	A greater satisfaction is important for the tourism sector, especially within shopping tourism. Therefore, this research aims to identify the relationship between tourists expectation, destination image, perceived quality and tourists satisfaction on shopping hub at One Utama Shopping Mall. The objectives of this study include: i) To identify whether the tourists expectation influence the tourists satisfaction towards shopping hub in One Utama. ii) To examine whether the destination image influence the tourists satisfaction towards shopping hub in One Utama. iii) To investigate whether the perceive quality influence the tourists satisfaction towards shopping hub in One Utama. Data was collected by conducting quantitative approach using questionnaire and distributed among domestic tourists who have come to One Utama. The data analysis used in this study includes the descriptive statistic, the reliability test and the Pearson correlation coefficient. In general, the respondents were pleased with the destination's image and the shopping center's perceived quality. Tourists are likewise pleased with One Utama because their expectations for that shopping district were met. The satisfaction of these tourists leads to the formation of a significant relationship between all of the independent and dependent variables. Consequently, it can be proved through the Pearson Correlation results that there was a very high positive relationship between tourists’ expectation (r = 0.847), destination image (r = 0.842 ), perceived quality (r = 0.827** ) and tourists’ satisfaction towards shopping hub in One Utama Shopping Mall. It signifies that all of the research questions have been answered, as well as the study's hypothesis. The outcomes of this study may provide better suggestions for tourism management and destination operators in One Utama Shopping Mall, in developing better strategies to satisfy travelers.
format	Undergraduate Final Project Report
author	Amir Nadzmi Md Nawi Nur Sakinah Mohd Shukri Nur Syaza Syazwanie Mohd Shamsuddin
spellingShingle	Amir Nadzmi Md Nawi Nur Sakinah Mohd Shukri Nur Syaza Syazwanie Mohd Shamsuddin Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall
author_facet	Amir Nadzmi Md Nawi Nur Sakinah Mohd Shukri Nur Syaza Syazwanie Mohd Shamsuddin
author_sort	Amir Nadzmi Md Nawi
title	Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall
title_short	Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall
title_full	Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall
title_fullStr	Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall
title_full_unstemmed	Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall
title_sort	examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at one utama shopping mall
publishDate	2021
url	http://discol.umk.edu.my/id/eprint/3798/1/GROUP%20T68.pdf http://discol.umk.edu.my/id/eprint/3798/
_version_	1763303324221702144
score	13.211869

Examining relationship between tourists expectation, destination image, perceive quality and tourists satisfaction on shopping hub at One Utama shopping mall

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