Factors that influence online purchase intention among Gen-Y in East Coast, Malaysia
The increasing popularity of e-commerce has led to a growing need for understanding the factors that influence consumer behaviour in the digital marketplace. The young generation that is known as Gen-Y, plays a significant role in shaping the future of online shopping, making it crucial to explore t...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/14536/1/Fatin%20Farhana%20Binti%20Kamis.pdf http://discol.umk.edu.my/id/eprint/14536/ |
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