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The factor that affecting the willingness to utilize e-hailing services among students in Kelantan

The purpose of this study is to get a clear picture of the factors that play a large role in the willingness to utilize e-hailing services among students in Kelantan. Accessibility, convenient, safety, and price will be used as independent variables in this study, the dependent variable is the willi...

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Main Authors: Chan Kit Seng, Arif Irwan Rosli, Nor Izyan Sahira Ismail, Chong Kar Chun
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14123/1/SAL%203.pdf
http://discol.umk.edu.my/id/eprint/14123/
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spelling my.umk.eprints.141232024-04-29T08:02:13Z http://discol.umk.edu.my/id/eprint/14123/ The factor that affecting the willingness to utilize e-hailing services among students in Kelantan Chan Kit Seng Arif Irwan Rosli Nor Izyan Sahira Ismail Chong Kar Chun The purpose of this study is to get a clear picture of the factors that play a large role in the willingness to utilize e-hailing services among students in Kelantan. Accessibility, convenient, safety, and price will be used as independent variables in this study, the dependent variable is the willingness to utilize e-hailing, and the mediating variable is quality service. We selected 384 respondents among students in Kelantan who use e-hailing services to conduct a questionnaire survey. This study uses Statistical Package for Social Science (SPSS) version 26.0, to analyze data and obtain descriptive analysis, reliability analysis and, Pearson’s correlation analysis to test the objectives and hypotheses of the study. The results show that accessibility, convenient, safety and price have significant effect on customer utilization. 2024-01-24 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/14123/1/SAL%203.pdf Chan Kit Seng and Arif Irwan Rosli and Nor Izyan Sahira Ismail and Chong Kar Chun (2024) The factor that affecting the willingness to utilize e-hailing services among students in Kelantan. Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of this study is to get a clear picture of the factors that play a large role in the willingness to utilize e-hailing services among students in Kelantan. Accessibility, convenient, safety, and price will be used as independent variables in this study, the dependent variable is the willingness to utilize e-hailing, and the mediating variable is quality service. We selected 384 respondents among students in Kelantan who use e-hailing services to conduct a questionnaire survey. This study uses Statistical Package for Social Science (SPSS) version 26.0, to analyze data and obtain descriptive analysis, reliability analysis and, Pearson’s correlation analysis to test the objectives and hypotheses of the study. The results show that accessibility, convenient, safety and price have significant effect on customer utilization.
format Undergraduate Final Project Report
author Chan Kit Seng
Arif Irwan Rosli
Nor Izyan Sahira Ismail
Chong Kar Chun
spellingShingle Chan Kit Seng
Arif Irwan Rosli
Nor Izyan Sahira Ismail
Chong Kar Chun
The factor that affecting the willingness to utilize e-hailing services among students in Kelantan
author_facet Chan Kit Seng
Arif Irwan Rosli
Nor Izyan Sahira Ismail
Chong Kar Chun
author_sort Chan Kit Seng
title The factor that affecting the willingness to utilize e-hailing services among students in Kelantan
title_short The factor that affecting the willingness to utilize e-hailing services among students in Kelantan
title_full The factor that affecting the willingness to utilize e-hailing services among students in Kelantan
title_fullStr The factor that affecting the willingness to utilize e-hailing services among students in Kelantan
title_full_unstemmed The factor that affecting the willingness to utilize e-hailing services among students in Kelantan
title_sort factor that affecting the willingness to utilize e-hailing services among students in kelantan
publishDate 2024
url http://discol.umk.edu.my/id/eprint/14123/1/SAL%203.pdf
http://discol.umk.edu.my/id/eprint/14123/
_version_ 1797931157257453568
score 13.211869

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