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The influencing factors of customer satisfaction on online textile products among UMK students.

This research investigates the influencing factors affecting customer satisfaction with online textile products among students at Universiti Malaysia Kelantan (UMK). The study aims to identify and analyze the key determinants that impact the satisfaction levels of UMK students when purchasing textil...

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Main Authors: Moheinndrain Suria Kumar, Muhammad Hafizuddin Badiuzaman, Nurul Syaza Tapak, Thenmalar Ramesh
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14117/1/SAK53.pdf
http://discol.umk.edu.my/id/eprint/14117/
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spelling my.umk.eprints.141172024-04-22T09:03:47Z http://discol.umk.edu.my/id/eprint/14117/ The influencing factors of customer satisfaction on online textile products among UMK students. Moheinndrain Suria Kumar Muhammad Hafizuddin Badiuzaman Nurul Syaza Tapak Thenmalar Ramesh This research investigates the influencing factors affecting customer satisfaction with online textile products among students at Universiti Malaysia Kelantan (UMK). The study aims to identify and analyze the key determinants that impact the satisfaction levels of UMK students when purchasing textile products through online platforms. Surveys were employed to gather data from a representative sample of UMK students. The findings reveal several critical factors influencing customer satisfaction, including service quality, product quality and price strategy. Additionally, demographic variables such as gender, age, education levels, and frequency of respondents about online textile purchases were considered in the analysis. This study used a design based on cross-sectional analysis, and questionnaires were given to respondents by convenience sampling. As a result, a total of 278 responses were gathered from the survey participants. The Statistical Package for the Social Sciences (SPSS) is used to test the model. Finally, this research provides valuable insights for businesses looking to improve customer satisfaction in the online textile industry, especially in the university student demographic. 2024-01-25 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/14117/1/SAK53.pdf Moheinndrain Suria Kumar and Muhammad Hafizuddin Badiuzaman and Nurul Syaza Tapak and Thenmalar Ramesh (2024) The influencing factors of customer satisfaction on online textile products among UMK students. Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This research investigates the influencing factors affecting customer satisfaction with online textile products among students at Universiti Malaysia Kelantan (UMK). The study aims to identify and analyze the key determinants that impact the satisfaction levels of UMK students when purchasing textile products through online platforms. Surveys were employed to gather data from a representative sample of UMK students. The findings reveal several critical factors influencing customer satisfaction, including service quality, product quality and price strategy. Additionally, demographic variables such as gender, age, education levels, and frequency of respondents about online textile purchases were considered in the analysis. This study used a design based on cross-sectional analysis, and questionnaires were given to respondents by convenience sampling. As a result, a total of 278 responses were gathered from the survey participants. The Statistical Package for the Social Sciences (SPSS) is used to test the model. Finally, this research provides valuable insights for businesses looking to improve customer satisfaction in the online textile industry, especially in the university student demographic.
format Undergraduate Final Project Report
author Moheinndrain Suria Kumar
Muhammad Hafizuddin Badiuzaman
Nurul Syaza Tapak
Thenmalar Ramesh
spellingShingle Moheinndrain Suria Kumar
Muhammad Hafizuddin Badiuzaman
Nurul Syaza Tapak
Thenmalar Ramesh
The influencing factors of customer satisfaction on online textile products among UMK students.
author_facet Moheinndrain Suria Kumar
Muhammad Hafizuddin Badiuzaman
Nurul Syaza Tapak
Thenmalar Ramesh
author_sort Moheinndrain Suria Kumar
title The influencing factors of customer satisfaction on online textile products among UMK students.
title_short The influencing factors of customer satisfaction on online textile products among UMK students.
title_full The influencing factors of customer satisfaction on online textile products among UMK students.
title_fullStr The influencing factors of customer satisfaction on online textile products among UMK students.
title_full_unstemmed The influencing factors of customer satisfaction on online textile products among UMK students.
title_sort influencing factors of customer satisfaction on online textile products among umk students.
publishDate 2024
url http://discol.umk.edu.my/id/eprint/14117/1/SAK53.pdf
http://discol.umk.edu.my/id/eprint/14117/
_version_ 1797549940940996608
score 13.211869

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