Determinant of the intention to use marketing analytics for SMEs performance among east coast region of Malaysian entrepreneurs
The spread of the use of marketing analytics has led to a positive perception of Social Media Marketing Analytics among SMEs, especially in the East Coast region of Malaysia (ECRM) and created a potential impact on business performance. The widespread embrace of social media marketing has changed th...
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| Main Authors: | , , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14112/1/SAK48.pdf http://discol.umk.edu.my/id/eprint/14112/ |
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