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Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).

In recent years, e-commerce has expanded at an exponential rate. With the advancement of technology from time to time, we can see an increasing number of people using e-commerce platforms such as Lazada, Shopee, and Amazon. The objective of this study is to examine factors that influence users’ purc...

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Main Authors: Muhammad Aiman Mohd Zain, Nurul Syazwani Hazman, Nur Ain Nadirah Abd Rahaman, Tan Jia Le
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14083/1/SAK19.pdf
http://discol.umk.edu.my/id/eprint/14083/
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spelling my.umk.eprints.140832024-04-15T03:51:37Z http://discol.umk.edu.my/id/eprint/14083/ Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK). Muhammad Aiman Mohd Zain Nurul Syazwani Hazman Nur Ain Nadirah Abd Rahaman Tan Jia Le In recent years, e-commerce has expanded at an exponential rate. With the advancement of technology from time to time, we can see an increasing number of people using e-commerce platforms such as Lazada, Shopee, and Amazon. The objective of this study is to examine factors that influence users’ purchase intention towards e-commerce among the Faculty of Entrepreneurship and Business's (FEB) students at Universiti Malaysia Kelantan (UMK). Three (3) factors are examined: performance expectancy, perceived usefulness, and perceived enjoyment. The research used a convenience sampling technique to collect the data. Besides that, 400 valid responses were collected from UMK FEB’s students through an online Google Form. IBM SPSS was used to analyze the data that had been obtained. The result has clearly shown that performance expectancy, perceived usefulness, and perceived enjoyment had a significant positive effect on purchase intention among UMK FEB’s students. 2024-01-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/14083/1/SAK19.pdf Muhammad Aiman Mohd Zain and Nurul Syazwani Hazman and Nur Ain Nadirah Abd Rahaman and Tan Jia Le (2024) Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK). Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description In recent years, e-commerce has expanded at an exponential rate. With the advancement of technology from time to time, we can see an increasing number of people using e-commerce platforms such as Lazada, Shopee, and Amazon. The objective of this study is to examine factors that influence users’ purchase intention towards e-commerce among the Faculty of Entrepreneurship and Business's (FEB) students at Universiti Malaysia Kelantan (UMK). Three (3) factors are examined: performance expectancy, perceived usefulness, and perceived enjoyment. The research used a convenience sampling technique to collect the data. Besides that, 400 valid responses were collected from UMK FEB’s students through an online Google Form. IBM SPSS was used to analyze the data that had been obtained. The result has clearly shown that performance expectancy, perceived usefulness, and perceived enjoyment had a significant positive effect on purchase intention among UMK FEB’s students.
format Undergraduate Final Project Report
author Muhammad Aiman Mohd Zain
Nurul Syazwani Hazman
Nur Ain Nadirah Abd Rahaman
Tan Jia Le
spellingShingle Muhammad Aiman Mohd Zain
Nurul Syazwani Hazman
Nur Ain Nadirah Abd Rahaman
Tan Jia Le
Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).
author_facet Muhammad Aiman Mohd Zain
Nurul Syazwani Hazman
Nur Ain Nadirah Abd Rahaman
Tan Jia Le
author_sort Muhammad Aiman Mohd Zain
title Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).
title_short Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).
title_full Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).
title_fullStr Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).
title_full_unstemmed Factors that influence users' purchase intention towards E-commerce platforms among Faculty of Entrepreneurship and Business (FEB)’s students at Universiti Malaysia Kelantan (UMK).
title_sort factors that influence users' purchase intention towards e-commerce platforms among faculty of entrepreneurship and business (feb)’s students at universiti malaysia kelantan (umk).
publishDate 2024
url http://discol.umk.edu.my/id/eprint/14083/1/SAK19.pdf
http://discol.umk.edu.my/id/eprint/14083/
_version_ 1797549922740862976
score 13.211869

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