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Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia

Currently, the use of data analytics is increasing and widespread in various industries around the world. It is certain that the workforce needed now is those who are skilled in the field. However, the courses taken by bachelor students at this time mostly do not meet the needs and demands of the in...

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Main Authors: Mohammad Azrul Kamarulzaman, Nor Shafiqa Suhana Shaharom, Nurul Izzati Farhana Mohd Kamal, Ong Joo Hoon
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/14049/1/SAK11.pdf
http://discol.umk.edu.my/id/eprint/14049/
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spelling my.umk.eprints.140492024-04-02T04:22:35Z http://discol.umk.edu.my/id/eprint/14049/ Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia Mohammad Azrul Kamarulzaman Nor Shafiqa Suhana Shaharom Nurul Izzati Farhana Mohd Kamal Ong Joo Hoon Currently, the use of data analytics is increasing and widespread in various industries around the world. It is certain that the workforce needed now is those who are skilled in the field. However, the courses taken by bachelor students at this time mostly do not meet the needs and demands of the industry, which causes them not to get a career success and even creates and contributes to unemployment in a high percentage rate. Therefore, this study aims to determine the key factors that influencing data analytics course awareness among bachelor students in the East Coast of the Peninsular Malaysia. This study contained attitude, subjective norm and perceived behavioural control as the key factors to data analytics course awareness. This study employs the Theory of Planned Behaviour (TPB) as its theoretical framework. The method was used in this study is quantitative method. Questionnaire through Google Form was used to collect data from the respondents. The software used to analyze statistical data is Statistical Package for the Social Sciences (SPSS) and SmartPLS. The data analysis, including pilot test involved preliminary analysis, descriptive statistics, normality test, frequency analysis, reliability analysis and correlation of coefficient. The number of respondents in this research are 400 respondents that focused on bachelor students in the East Coast of the Peninsular Malaysia, specifically in the states of Kelantan, Terengganu and Pahang. The finding of this research revealed a significant positive relationship between attitude, subjective norm and perceived behavioural control with bachelor students' awareness of data analytics courses. Together, these factors form a comprehensive understanding of the pivotal elements influencing bachelor students' awareness in this domain. In the future, the scope of this study can be further expanded by focusing on diploma level students as a target. The study area can also be further expanded by studying students from different areas such as the West Coast or the South Coast of Peninsular Malaysia. In addition, studies can also focus students in a specific field such as business students. 2024-02-05 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/14049/1/SAK11.pdf Mohammad Azrul Kamarulzaman and Nor Shafiqa Suhana Shaharom and Nurul Izzati Farhana Mohd Kamal and Ong Joo Hoon (2024) Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia. Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Currently, the use of data analytics is increasing and widespread in various industries around the world. It is certain that the workforce needed now is those who are skilled in the field. However, the courses taken by bachelor students at this time mostly do not meet the needs and demands of the industry, which causes them not to get a career success and even creates and contributes to unemployment in a high percentage rate. Therefore, this study aims to determine the key factors that influencing data analytics course awareness among bachelor students in the East Coast of the Peninsular Malaysia. This study contained attitude, subjective norm and perceived behavioural control as the key factors to data analytics course awareness. This study employs the Theory of Planned Behaviour (TPB) as its theoretical framework. The method was used in this study is quantitative method. Questionnaire through Google Form was used to collect data from the respondents. The software used to analyze statistical data is Statistical Package for the Social Sciences (SPSS) and SmartPLS. The data analysis, including pilot test involved preliminary analysis, descriptive statistics, normality test, frequency analysis, reliability analysis and correlation of coefficient. The number of respondents in this research are 400 respondents that focused on bachelor students in the East Coast of the Peninsular Malaysia, specifically in the states of Kelantan, Terengganu and Pahang. The finding of this research revealed a significant positive relationship between attitude, subjective norm and perceived behavioural control with bachelor students' awareness of data analytics courses. Together, these factors form a comprehensive understanding of the pivotal elements influencing bachelor students' awareness in this domain. In the future, the scope of this study can be further expanded by focusing on diploma level students as a target. The study area can also be further expanded by studying students from different areas such as the West Coast or the South Coast of Peninsular Malaysia. In addition, studies can also focus students in a specific field such as business students.
format Undergraduate Final Project Report
author Mohammad Azrul Kamarulzaman
Nor Shafiqa Suhana Shaharom
Nurul Izzati Farhana Mohd Kamal
Ong Joo Hoon
spellingShingle Mohammad Azrul Kamarulzaman
Nor Shafiqa Suhana Shaharom
Nurul Izzati Farhana Mohd Kamal
Ong Joo Hoon
Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia
author_facet Mohammad Azrul Kamarulzaman
Nor Shafiqa Suhana Shaharom
Nurul Izzati Farhana Mohd Kamal
Ong Joo Hoon
author_sort Mohammad Azrul Kamarulzaman
title Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia
title_short Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia
title_full Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia
title_fullStr Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia
title_full_unstemmed Determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular Malaysia
title_sort determination of key factors influencing data analytics course awareness among bachelor students in the east coast of the peninsular malaysia
publishDate 2024
url http://discol.umk.edu.my/id/eprint/14049/1/SAK11.pdf
http://discol.umk.edu.my/id/eprint/14049/
_version_ 1795294625458552832
score 13.211869

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