A study of factors affecting brand loyalty among University Malaysia Kelantan students
The purpose of this study is to investigate the many elements that influence brand loyalty among students at Universiti Malaysia Kelantan (UMK). Understanding the variables that lead to brand loyalty is critical in today's competitive market, especially the rising importance of brand loyalty. T...
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| Main Authors: | , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14047/1/SAK9.pdf http://discol.umk.edu.my/id/eprint/14047/ |
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