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The impact of food culture in malaysia tourism industry

Research publications often include one of the most important elements determining how tourists feel about food culture and its effects in Malaysia. We now have flexible employment thanks to a cultural shift in how we identify and want to do our work. However, more research still needs to be done on...

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Main Authors: Ainin Sofia Abdullah, Ainna Nur Syakirah Shaharuddin, Ainur Abd Salam, Airiani Ranty Jospuin
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13993/1/T3.pdf
http://discol.umk.edu.my/id/eprint/13993/
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spelling my.umk.eprints.139932024-03-26T07:43:04Z http://discol.umk.edu.my/id/eprint/13993/ The impact of food culture in malaysia tourism industry Ainin Sofia Abdullah Ainna Nur Syakirah Shaharuddin Ainur Abd Salam Airiani Ranty Jospuin Research publications often include one of the most important elements determining how tourists feel about food culture and its effects in Malaysia. We now have flexible employment thanks to a cultural shift in how we identify and want to do our work. However, more research still needs to be done on tourists' intentions to visit Kelantan for local food. Therefore, this study was done to fill the gap. The objectives of this study were to examine the relationship between quality value, emotional value, food destination image, and health value and tourists’ intentions to visit Kelantan for local food. This study used a quantitative and convenience sampling method to collect data from 384 respondents who intend to visit Kelantan using an online questionnaire. The data were analysed using SPSS, whereby the statistical tests used in this study include the Reliability Test, Descriptive Test, and Hypothesis Testing (Pearson Correlation). Based on the findings, quality value, emotional value, food destination image, and health value positively correlate to the tourists’ intentions to visit Kelantan for local food. This study has further strengthened the claim of previous research on how independent variables influence the dependent variable. Lastly, the findings will add to the research on food tourism and destination marketing. Furthermore, Kelantan tourism authorities and local businesses may use the study's results to design successful strategies for marketing local food experiences and attracting more tourists. Keywords: Quality Value, Emotional Value, Food Destination Image, Health Value 2023-01-08 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13993/1/T3.pdf Ainin Sofia Abdullah and Ainna Nur Syakirah Shaharuddin and Ainur Abd Salam and Airiani Ranty Jospuin (2023) The impact of food culture in malaysia tourism industry. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Research publications often include one of the most important elements determining how tourists feel about food culture and its effects in Malaysia. We now have flexible employment thanks to a cultural shift in how we identify and want to do our work. However, more research still needs to be done on tourists' intentions to visit Kelantan for local food. Therefore, this study was done to fill the gap. The objectives of this study were to examine the relationship between quality value, emotional value, food destination image, and health value and tourists’ intentions to visit Kelantan for local food. This study used a quantitative and convenience sampling method to collect data from 384 respondents who intend to visit Kelantan using an online questionnaire. The data were analysed using SPSS, whereby the statistical tests used in this study include the Reliability Test, Descriptive Test, and Hypothesis Testing (Pearson Correlation). Based on the findings, quality value, emotional value, food destination image, and health value positively correlate to the tourists’ intentions to visit Kelantan for local food. This study has further strengthened the claim of previous research on how independent variables influence the dependent variable. Lastly, the findings will add to the research on food tourism and destination marketing. Furthermore, Kelantan tourism authorities and local businesses may use the study's results to design successful strategies for marketing local food experiences and attracting more tourists. Keywords: Quality Value, Emotional Value, Food Destination Image, Health Value
format Undergraduate Final Project Report
author Ainin Sofia Abdullah
Ainna Nur Syakirah Shaharuddin
Ainur Abd Salam
Airiani Ranty Jospuin
spellingShingle Ainin Sofia Abdullah
Ainna Nur Syakirah Shaharuddin
Ainur Abd Salam
Airiani Ranty Jospuin
The impact of food culture in malaysia tourism industry
author_facet Ainin Sofia Abdullah
Ainna Nur Syakirah Shaharuddin
Ainur Abd Salam
Airiani Ranty Jospuin
author_sort Ainin Sofia Abdullah
title The impact of food culture in malaysia tourism industry
title_short The impact of food culture in malaysia tourism industry
title_full The impact of food culture in malaysia tourism industry
title_fullStr The impact of food culture in malaysia tourism industry
title_full_unstemmed The impact of food culture in malaysia tourism industry
title_sort impact of food culture in malaysia tourism industry
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13993/1/T3.pdf
http://discol.umk.edu.my/id/eprint/13993/
_version_ 1794645943092510720
score 13.223943

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