Factors influencing visitors motivations in attending food festival in Malaysia
The popularity of food festivals and events requires in-depth research on festival participants. Understanding festival goers and their spending habits is important for festival researchers and destination marketers given the growing socio-economic importance of this dynamic part of the global leisu...
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Main Authors: | , , , |
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Format: | Undergraduate Final Project Report |
Language: | English |
Published: |
2023
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Online Access: | http://discol.umk.edu.my/id/eprint/13965/1/H21.pdf http://discol.umk.edu.my/id/eprint/13965/ |
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