Factors influencing visitors motivations in attending food festival in Malaysia

The popularity of food festivals and events requires in-depth research on festival participants. Understanding festival goers and their spending habits is important for festival researchers and destination marketers given the growing socio-economic importance of this dynamic part of the global leisu...

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Bibliographic Details
Main Authors: Nurul Ain Nazihah Kamaruddin, Nurul Ain Syafiqah Mat Said, Nurul Akmal Hayati Abu Bakar, Nurul Asyira Rustam
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13965/1/H21.pdf
http://discol.umk.edu.my/id/eprint/13965/
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