Factors affecting the intention to give fund to crowdfunding projects among students
This study tends to determine the relationship between project quality, trust, risk perception and attitudes towards the intention to fund crowdfunding projects among students. The importance of crowdfunding is defined as one of the provision of funds through the collection of small amount of the mo...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/13950/1/G35.pdf http://discol.umk.edu.my/id/eprint/13950/ |
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| Summary: | This study tends to determine the relationship between project quality, trust, risk perception and attitudes towards the intention to fund crowdfunding projects among students. The importance of crowdfunding is defined as one of the provision of funds through the collection of small amount of the money from a large number of people to support initiates for specific purposes. For the research design, the researcher used a quantitative method. The purpose of the quantitative method in this study is because the obtained from this technique is more appropriate for conducting hyphotesis testing. The researcher used a qustionaire as the method of data collection because it is more efective and efficient approach to get information from respondents. The study utilized a survey approach and a sample of 375 respondents were from student at the University Malaysia Kelantan. The data was analyzing using SPSS. The results showed that the project quality, trust, risk perception, and attitudes have a strong relationship with the intention to fund crowdfunding projects among students at University Malaysia Kelantan. The findings from the data analysis show a positive relationship between the independent and dependent variables. The study recommends more research that will be conducted with a more expensive and broad area of inquiry To improve the intention to fund crowdfunding projects among students. |
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