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Factors that influence student to participate in crowdfunding

Crowdfunding has become a popular and achievable means of funding projects worldwide. The purpose of this study is to determine which personal and social traits can increase students’ intention to participate in crowdfunding. This study examines innovativeness, attitudes toward helping others, inter...

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Main Authors: Siti Nur Damia Jamaludin, Siti Nur Farahin Mohamed Yusof, Siti Nur Farhanah Shahrudden, Siti Nurhidayah Mat Ghani
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13949/1/G34.pdf
http://discol.umk.edu.my/id/eprint/13949/
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spelling my.umk.eprints.139492024-03-24T06:43:08Z http://discol.umk.edu.my/id/eprint/13949/ Factors that influence student to participate in crowdfunding Siti Nur Damia Jamaludin Siti Nur Farahin Mohamed Yusof Siti Nur Farhanah Shahrudden Siti Nurhidayah Mat Ghani Crowdfunding has become a popular and achievable means of funding projects worldwide. The purpose of this study is to determine which personal and social traits can increase students’ intention to participate in crowdfunding. This study examines innovativeness, attitudes toward helping others, interpersonal connectivity and self-identity as determinants of students’ intention to participate in crowdfunding. Social identification with crowdfunding community is proposed as a mediator in the model. The results show that both social identification with the crowdfunding community and self-identity have a positive effect on intention to participate. In addition, innovativeness, attitudes toward helping others and interpersonal connectivity indirectly affect intention to participate in crowdfunding through social identification with the crowdfunding community. This study analyzes a general audience of potential Crowdfunder; therefore, the results identify just the indications for potential students’ intentions to participate in crowdfunding activities. Companies or fund-seekers currently using or expecting to use crowdfunding have to develop strategies focused on promoting social identification with the crowdfunding community. More effort should be devoted for developing consumers’ social relationships and ties within the crowdfunding community. This study contributes to the literature by clarifying the characteristics that potential Crowdfunder should have to be more prone to participate in these types of projects. 2023-12-10 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13949/1/G34.pdf Siti Nur Damia Jamaludin and Siti Nur Farahin Mohamed Yusof and Siti Nur Farhanah Shahrudden and Siti Nurhidayah Mat Ghani (2023) Factors that influence student to participate in crowdfunding. Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Crowdfunding has become a popular and achievable means of funding projects worldwide. The purpose of this study is to determine which personal and social traits can increase students’ intention to participate in crowdfunding. This study examines innovativeness, attitudes toward helping others, interpersonal connectivity and self-identity as determinants of students’ intention to participate in crowdfunding. Social identification with crowdfunding community is proposed as a mediator in the model. The results show that both social identification with the crowdfunding community and self-identity have a positive effect on intention to participate. In addition, innovativeness, attitudes toward helping others and interpersonal connectivity indirectly affect intention to participate in crowdfunding through social identification with the crowdfunding community. This study analyzes a general audience of potential Crowdfunder; therefore, the results identify just the indications for potential students’ intentions to participate in crowdfunding activities. Companies or fund-seekers currently using or expecting to use crowdfunding have to develop strategies focused on promoting social identification with the crowdfunding community. More effort should be devoted for developing consumers’ social relationships and ties within the crowdfunding community. This study contributes to the literature by clarifying the characteristics that potential Crowdfunder should have to be more prone to participate in these types of projects.
format Undergraduate Final Project Report
author Siti Nur Damia Jamaludin
Siti Nur Farahin Mohamed Yusof
Siti Nur Farhanah Shahrudden
Siti Nurhidayah Mat Ghani
spellingShingle Siti Nur Damia Jamaludin
Siti Nur Farahin Mohamed Yusof
Siti Nur Farhanah Shahrudden
Siti Nurhidayah Mat Ghani
Factors that influence student to participate in crowdfunding
author_facet Siti Nur Damia Jamaludin
Siti Nur Farahin Mohamed Yusof
Siti Nur Farhanah Shahrudden
Siti Nurhidayah Mat Ghani
author_sort Siti Nur Damia Jamaludin
title Factors that influence student to participate in crowdfunding
title_short Factors that influence student to participate in crowdfunding
title_full Factors that influence student to participate in crowdfunding
title_fullStr Factors that influence student to participate in crowdfunding
title_full_unstemmed Factors that influence student to participate in crowdfunding
title_sort factors that influence student to participate in crowdfunding
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13949/1/G34.pdf
http://discol.umk.edu.my/id/eprint/13949/
_version_ 1794645932265963520
score 13.211869

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