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The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK)

In the era of rapid digitization in the economy, the existence of financial technology growth, cashless transactions have increased with widespread use. Therefore, FinTech consists as an important element because it is a service that has been provided to facilitate customers in doing business and do...

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Main Authors: Nik Mukhlisah Mohamad Zamri, Nik Nur Syafiqah Zakaria, Nor Alia Aina Jantan, Nor Aqilah Samsuri
Format: Undergraduate Final Project Report
Language:English
Published: 2024
Online Access:http://discol.umk.edu.my/id/eprint/13880/1/G13.pdf
http://discol.umk.edu.my/id/eprint/13880/
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spelling my.umk.eprints.138802024-03-17T04:47:23Z http://discol.umk.edu.my/id/eprint/13880/ The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK) Nik Mukhlisah Mohamad Zamri Nik Nur Syafiqah Zakaria Nor Alia Aina Jantan Nor Aqilah Samsuri In the era of rapid digitization in the economy, the existence of financial technology growth, cashless transactions have increased with widespread use. Therefore, FinTech consists as an important element because it is a service that has been provided to facilitate customers in doing business and doing online transactions and customers can access it quickly. This research delves into the factors that influence the acceptance of FinTech services among students of the Faculty of Entrepreneurship and Business (FEB). Using the Integrated Technology Acceptance and Use Theory (UTAUT), a quantitative method was used, using a Google Form with 351 respondents. The Statistical Package for Social Science (SPSS) software was used in this study to evaluate the data using descriptive, reliable and Pearson correlation methods. The findings show that availability of hardware and software has the most significant impact on FinTech adoption, followed by social media, ease of use and enhanced customer engagement. This vision emphasizes the need to raise student awareness, foster greater acceptance of integrating FinTech into their daily lives. The study recommends that FinTech companies, especially those targeting students, focus on developing safer services and designing better products to contribute to the transition towards a cashless society. 2024-01-01 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13880/1/G13.pdf Nik Mukhlisah Mohamad Zamri and Nik Nur Syafiqah Zakaria and Nor Alia Aina Jantan and Nor Aqilah Samsuri (2024) The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK). Final Year Project thesis, University Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description In the era of rapid digitization in the economy, the existence of financial technology growth, cashless transactions have increased with widespread use. Therefore, FinTech consists as an important element because it is a service that has been provided to facilitate customers in doing business and doing online transactions and customers can access it quickly. This research delves into the factors that influence the acceptance of FinTech services among students of the Faculty of Entrepreneurship and Business (FEB). Using the Integrated Technology Acceptance and Use Theory (UTAUT), a quantitative method was used, using a Google Form with 351 respondents. The Statistical Package for Social Science (SPSS) software was used in this study to evaluate the data using descriptive, reliable and Pearson correlation methods. The findings show that availability of hardware and software has the most significant impact on FinTech adoption, followed by social media, ease of use and enhanced customer engagement. This vision emphasizes the need to raise student awareness, foster greater acceptance of integrating FinTech into their daily lives. The study recommends that FinTech companies, especially those targeting students, focus on developing safer services and designing better products to contribute to the transition towards a cashless society.
format Undergraduate Final Project Report
author Nik Mukhlisah Mohamad Zamri
Nik Nur Syafiqah Zakaria
Nor Alia Aina Jantan
Nor Aqilah Samsuri
spellingShingle Nik Mukhlisah Mohamad Zamri
Nik Nur Syafiqah Zakaria
Nor Alia Aina Jantan
Nor Aqilah Samsuri
The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK)
author_facet Nik Mukhlisah Mohamad Zamri
Nik Nur Syafiqah Zakaria
Nor Alia Aina Jantan
Nor Aqilah Samsuri
author_sort Nik Mukhlisah Mohamad Zamri
title The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK)
title_short The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK)
title_full The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK)
title_fullStr The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK)
title_full_unstemmed The role of social media in the acceptance of fintech among entrepreneurial students at University Malaysia Kelantan (UMK)
title_sort role of social media in the acceptance of fintech among entrepreneurial students at university malaysia kelantan (umk)
publishDate 2024
url http://discol.umk.edu.my/id/eprint/13880/1/G13.pdf
http://discol.umk.edu.my/id/eprint/13880/
_version_ 1794645924250648576
score 13.211869

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