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Factors influencing the intention to use fitness apps among generation z

This study aims to examine the factors Influencing the Intention to Use Fitness Apps among Generation Z. The study employs the non-probability selection approach of purposive sampling to survey a total of 130 respondents who use different types of Fitness Apps. The data collected was analyses using...

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Main Authors: Nur Izmahwati Abdul Rahman, Nuratiera Jassni, Samihah Sharudin, Siti Aisyah Yasin
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13858/1/FINAL%20REPORT%20%28W37%29.pdf
http://discol.umk.edu.my/id/eprint/13858/
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spelling my.umk.eprints.138582024-03-21T06:30:28Z http://discol.umk.edu.my/id/eprint/13858/ Factors influencing the intention to use fitness apps among generation z Nur Izmahwati Abdul Rahman Nuratiera Jassni Samihah Sharudin Siti Aisyah Yasin This study aims to examine the factors Influencing the Intention to Use Fitness Apps among Generation Z. The study employs the non-probability selection approach of purposive sampling to survey a total of 130 respondents who use different types of Fitness Apps. The data collected was analyses using frequency, descriptive statistics, Cronbach's alpha, and Pearson correlation analysis with the aid of IBM SPSS Statistics version 25 software. The findings of this study reveal that perceived usefulness, perceived ease of use, health consciousness, and dietary culture have significant associations with intention to use fitness apps among generation Z. In conclusion, the findings of this study can be used as a guide for Fitness Apps companies and academics looking to understand further the influence of intention to use fitness apps among Generation Z. Keywords: Fitness apps, perceived usefulness, perceived ease of use, health consciousness, dietary culture 2023 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13858/1/FINAL%20REPORT%20%28W37%29.pdf Nur Izmahwati Abdul Rahman and Nuratiera Jassni and Samihah Sharudin and Siti Aisyah Yasin (2023) Factors influencing the intention to use fitness apps among generation z. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description This study aims to examine the factors Influencing the Intention to Use Fitness Apps among Generation Z. The study employs the non-probability selection approach of purposive sampling to survey a total of 130 respondents who use different types of Fitness Apps. The data collected was analyses using frequency, descriptive statistics, Cronbach's alpha, and Pearson correlation analysis with the aid of IBM SPSS Statistics version 25 software. The findings of this study reveal that perceived usefulness, perceived ease of use, health consciousness, and dietary culture have significant associations with intention to use fitness apps among generation Z. In conclusion, the findings of this study can be used as a guide for Fitness Apps companies and academics looking to understand further the influence of intention to use fitness apps among Generation Z. Keywords: Fitness apps, perceived usefulness, perceived ease of use, health consciousness, dietary culture
format Undergraduate Final Project Report
author Nur Izmahwati Abdul Rahman
Nuratiera Jassni
Samihah Sharudin
Siti Aisyah Yasin
spellingShingle Nur Izmahwati Abdul Rahman
Nuratiera Jassni
Samihah Sharudin
Siti Aisyah Yasin
Factors influencing the intention to use fitness apps among generation z
author_facet Nur Izmahwati Abdul Rahman
Nuratiera Jassni
Samihah Sharudin
Siti Aisyah Yasin
author_sort Nur Izmahwati Abdul Rahman
title Factors influencing the intention to use fitness apps among generation z
title_short Factors influencing the intention to use fitness apps among generation z
title_full Factors influencing the intention to use fitness apps among generation z
title_fullStr Factors influencing the intention to use fitness apps among generation z
title_full_unstemmed Factors influencing the intention to use fitness apps among generation z
title_sort factors influencing the intention to use fitness apps among generation z
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13858/1/FINAL%20REPORT%20%28W37%29.pdf
http://discol.umk.edu.my/id/eprint/13858/
_version_ 1794645921065074688
score 13.211869

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