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Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp

The purpose of this study is to find out the effects of communication marketing on a tourist attraction. The practice of communication marketing is very common today among businesspeople. Understanding how marketing communication works and how successful marketing communication may improve interacti...

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Main Authors: Nurul Afiqah Shamsuddin, Nurnadhirah Muhamad, Nurhidayah Mohamad Nasir, Nurhazirah Jabir
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13844/1/T47.pdf
http://discol.umk.edu.my/id/eprint/13844/
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spelling my.umk.eprints.138442024-03-26T06:13:40Z http://discol.umk.edu.my/id/eprint/13844/ Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp Nurul Afiqah Shamsuddin Nurnadhirah Muhamad Nurhidayah Mohamad Nasir Nurhazirah Jabir The purpose of this study is to find out the effects of communication marketing on a tourist attraction. The practice of communication marketing is very common today among businesspeople. Understanding how marketing communication works and how successful marketing communication may improve interactions between consumers and brands is essential. Understanding the marketing promotion mix, as well as integrating marketing communication in the settings of brand building and consumer contact, are critical components of modern marketing communication. A quantitative study was conducted to identify The Impact of Communication Marketing Promoting Tourist Destination in Min House Camp, Kota Bharu, Kelantan. Data was collected form 103 respondents using convenience sampling and analyzed using the BMI SPSS 27 version. The study's conclusions demonstrate that the majority of visitors are familiar with the destination because of its social media communication marketing plan. Keywords: Sales promotion, Advertising, Interactive marketing, Tourist decision making, Min House Camp 2023 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13844/1/T47.pdf Nurul Afiqah Shamsuddin and Nurnadhirah Muhamad and Nurhidayah Mohamad Nasir and Nurhazirah Jabir (2023) Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of this study is to find out the effects of communication marketing on a tourist attraction. The practice of communication marketing is very common today among businesspeople. Understanding how marketing communication works and how successful marketing communication may improve interactions between consumers and brands is essential. Understanding the marketing promotion mix, as well as integrating marketing communication in the settings of brand building and consumer contact, are critical components of modern marketing communication. A quantitative study was conducted to identify The Impact of Communication Marketing Promoting Tourist Destination in Min House Camp, Kota Bharu, Kelantan. Data was collected form 103 respondents using convenience sampling and analyzed using the BMI SPSS 27 version. The study's conclusions demonstrate that the majority of visitors are familiar with the destination because of its social media communication marketing plan. Keywords: Sales promotion, Advertising, Interactive marketing, Tourist decision making, Min House Camp
format Undergraduate Final Project Report
author Nurul Afiqah Shamsuddin
Nurnadhirah Muhamad
Nurhidayah Mohamad Nasir
Nurhazirah Jabir
spellingShingle Nurul Afiqah Shamsuddin
Nurnadhirah Muhamad
Nurhidayah Mohamad Nasir
Nurhazirah Jabir
Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp
author_facet Nurul Afiqah Shamsuddin
Nurnadhirah Muhamad
Nurhidayah Mohamad Nasir
Nurhazirah Jabir
author_sort Nurul Afiqah Shamsuddin
title Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp
title_short Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp
title_full Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp
title_fullStr Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp
title_full_unstemmed Understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp
title_sort understanding the effectiveness of marketing communication towards tourist decision-making to visit min house camp
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13844/1/T47.pdf
http://discol.umk.edu.my/id/eprint/13844/
_version_ 1794645938543788032
score 13.211869

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