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Tourist satisfaction towards local heritage food in pulau pinang

ABSTRACT The goal of this article is to determine tourist satisfaction with heritage food on Pulau Pinang. The primary study question to be investigated is the influence of tourist satisfaction on local heritage food. Based on the findings of the study, the researcher learned about tourist satisfa...

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Main Authors: Shazuani Mohammad Zambri, Siti Azra Khairunnisa Zaidi, Siti Azyanadhirah Mohd Jailani, Siti Fatimatuzahrah Iliah
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13827/1/T57.pdf
http://discol.umk.edu.my/id/eprint/13827/
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spelling my.umk.eprints.138272024-03-26T06:14:30Z http://discol.umk.edu.my/id/eprint/13827/ Tourist satisfaction towards local heritage food in pulau pinang Shazuani Mohammad Zambri Siti Azra Khairunnisa Zaidi Siti Azyanadhirah Mohd Jailani Siti Fatimatuzahrah Iliah ABSTRACT The goal of this article is to determine tourist satisfaction with heritage food on Pulau Pinang. The primary study question to be investigated is the influence of tourist satisfaction on local heritage food. Based on the findings of the study, the researcher learned about tourist satisfaction with local heritage foods in Pulau Pinang. This study employs quantitative research with 390 questionnaire delivered to participants. Data was acquired via reaching out to participants via online survey through Google form and SPSS software was used to analyse the data received from the respondents. The implications and recommendations are also presented for future researchers who may perform similar studied in the near future. Keywords: Heritage Food, Students, Tourist Satisfaction, Food Image, Destination Image, Service Quality 2023-01-17 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13827/1/T57.pdf Shazuani Mohammad Zambri and Siti Azra Khairunnisa Zaidi and Siti Azyanadhirah Mohd Jailani and Siti Fatimatuzahrah Iliah (2023) Tourist satisfaction towards local heritage food in pulau pinang. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description ABSTRACT The goal of this article is to determine tourist satisfaction with heritage food on Pulau Pinang. The primary study question to be investigated is the influence of tourist satisfaction on local heritage food. Based on the findings of the study, the researcher learned about tourist satisfaction with local heritage foods in Pulau Pinang. This study employs quantitative research with 390 questionnaire delivered to participants. Data was acquired via reaching out to participants via online survey through Google form and SPSS software was used to analyse the data received from the respondents. The implications and recommendations are also presented for future researchers who may perform similar studied in the near future. Keywords: Heritage Food, Students, Tourist Satisfaction, Food Image, Destination Image, Service Quality
format Undergraduate Final Project Report
author Shazuani Mohammad Zambri
Siti Azra Khairunnisa Zaidi
Siti Azyanadhirah Mohd Jailani
Siti Fatimatuzahrah Iliah
spellingShingle Shazuani Mohammad Zambri
Siti Azra Khairunnisa Zaidi
Siti Azyanadhirah Mohd Jailani
Siti Fatimatuzahrah Iliah
Tourist satisfaction towards local heritage food in pulau pinang
author_facet Shazuani Mohammad Zambri
Siti Azra Khairunnisa Zaidi
Siti Azyanadhirah Mohd Jailani
Siti Fatimatuzahrah Iliah
author_sort Shazuani Mohammad Zambri
title Tourist satisfaction towards local heritage food in pulau pinang
title_short Tourist satisfaction towards local heritage food in pulau pinang
title_full Tourist satisfaction towards local heritage food in pulau pinang
title_fullStr Tourist satisfaction towards local heritage food in pulau pinang
title_full_unstemmed Tourist satisfaction towards local heritage food in pulau pinang
title_sort tourist satisfaction towards local heritage food in pulau pinang
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13827/1/T57.pdf
http://discol.umk.edu.my/id/eprint/13827/
_version_ 1794645937176444928
score 13.211869

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