Influencing factors of purchase intention among generation Y: a case study on Shopee
This case study was conducted to deliver detailed investigation on factors influencing purchase intention of generation Y in Shopee e-commerce. This study had attained the objectives to determine the how Shopee could influence their behaviour to the purchase intention. Some researchers found that so...
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| Main Author: | |
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13681/1/Nisa%20Nurhanisah.pdf http://discol.umk.edu.my/id/eprint/13681/ |
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