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People strategy towards SME growth: case study of Hannan Medispa

The purpose of the case study is to provide insight into the need of strategic human resource and its impact on the growth of small and medium-sized enterprises (SMEs). This case study focuses on the Hannan Medispa, a local SME industry player in beauty industry that has the potential to grow into ‘...

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Main Author: Siti Nuraisyah Mustapha
Format: MBA/DBA Final Project Report
Language:English
Published: 2022
Online Access:http://discol.umk.edu.my/id/eprint/13678/1/Siti%20Nur%20Aisyah%20Mustapha.pdf
http://discol.umk.edu.my/id/eprint/13678/
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spelling my.umk.eprints.136782023-12-20T07:22:38Z http://discol.umk.edu.my/id/eprint/13678/ People strategy towards SME growth: case study of Hannan Medispa Siti Nuraisyah Mustapha The purpose of the case study is to provide insight into the need of strategic human resource and its impact on the growth of small and medium-sized enterprises (SMEs). This case study focuses on the Hannan Medispa, a local SME industry player in beauty industry that has the potential to grow into ‘Unicorn’. In the highly fragmented and competitive beauty industry within the country, the founder of the company had createda niche for themselves by developing a business strategy based on the principle of "providing excellent services to consumers who require facial beauty care services." With the company's emphasize on excellent customer service, the founder, Dr Hannan Yusoff, has been able to position the Hanna Medispa as a viable alternative to expensive, high- end international beauty chains at an affordable price. The company's sales increased as a result of the excellent services, and new Hannan medispa branches were established in a short period of time. As the number of branches grows, so does the company’s number of employees. The founder was concerned about an inconsistency customer service within the branches and the employee turnover. He can also feel the growing gap between employerand employee relationships that need to be bridged. He aspires to establish positive andharmonious working relationships at Hannan Medispa, to ensure that everyone who works at the Hannan Medispa gets along for the sake of company success. The founder believes that the company's ground employees are the major contributor of the fast growth that the company experienced. On the other hand, he also wants to ensure that each Hannan Medispa branch is managed efficiently and their employee delivering outstanding service for their valued customers. Thus, in order to offset these challenges, the company has developed a new growth strategy, focusing on human resources. The implementation was good with high employee engagement at the company. However, as employees become the key competitive advantage within the industry, this is a wake-up call for human resource (HR) development in gaining momentum to play a more strategic role. Thus, to enable Hannan Medispa to hold the grip and launch its next growing phase, the founder needs to develop new people strategy for the long-term growth. Could this be the major driven factor that drives the company to double its number of branches in the future? 2022 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13678/1/Siti%20Nur%20Aisyah%20Mustapha.pdf Siti Nuraisyah Mustapha (2022) People strategy towards SME growth: case study of Hannan Medispa. Masters thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of the case study is to provide insight into the need of strategic human resource and its impact on the growth of small and medium-sized enterprises (SMEs). This case study focuses on the Hannan Medispa, a local SME industry player in beauty industry that has the potential to grow into ‘Unicorn’. In the highly fragmented and competitive beauty industry within the country, the founder of the company had createda niche for themselves by developing a business strategy based on the principle of "providing excellent services to consumers who require facial beauty care services." With the company's emphasize on excellent customer service, the founder, Dr Hannan Yusoff, has been able to position the Hanna Medispa as a viable alternative to expensive, high- end international beauty chains at an affordable price. The company's sales increased as a result of the excellent services, and new Hannan medispa branches were established in a short period of time. As the number of branches grows, so does the company’s number of employees. The founder was concerned about an inconsistency customer service within the branches and the employee turnover. He can also feel the growing gap between employerand employee relationships that need to be bridged. He aspires to establish positive andharmonious working relationships at Hannan Medispa, to ensure that everyone who works at the Hannan Medispa gets along for the sake of company success. The founder believes that the company's ground employees are the major contributor of the fast growth that the company experienced. On the other hand, he also wants to ensure that each Hannan Medispa branch is managed efficiently and their employee delivering outstanding service for their valued customers. Thus, in order to offset these challenges, the company has developed a new growth strategy, focusing on human resources. The implementation was good with high employee engagement at the company. However, as employees become the key competitive advantage within the industry, this is a wake-up call for human resource (HR) development in gaining momentum to play a more strategic role. Thus, to enable Hannan Medispa to hold the grip and launch its next growing phase, the founder needs to develop new people strategy for the long-term growth. Could this be the major driven factor that drives the company to double its number of branches in the future?
format MBA/DBA Final Project Report
author Siti Nuraisyah Mustapha
spellingShingle Siti Nuraisyah Mustapha
People strategy towards SME growth: case study of Hannan Medispa
author_facet Siti Nuraisyah Mustapha
author_sort Siti Nuraisyah Mustapha
title People strategy towards SME growth: case study of Hannan Medispa
title_short People strategy towards SME growth: case study of Hannan Medispa
title_full People strategy towards SME growth: case study of Hannan Medispa
title_fullStr People strategy towards SME growth: case study of Hannan Medispa
title_full_unstemmed People strategy towards SME growth: case study of Hannan Medispa
title_sort people strategy towards sme growth: case study of hannan medispa
publishDate 2022
url http://discol.umk.edu.my/id/eprint/13678/1/Siti%20Nur%20Aisyah%20Mustapha.pdf
http://discol.umk.edu.my/id/eprint/13678/
_version_ 1787141531752202240
score 13.211869

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