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The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia

Eco-friendly packaging is defined as packaging that is easily recycled and made from materials that have a low impact on the use of energy or natural resources. Eco-friendly packaging or also referred sustainable packaging plays an important role in the development of the logistic industry in Malays...

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Main Authors: Nur Antasha Alias, Nur Nasirah Pe’in, Nur Fatihah Mohd Fitri
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13362/1/SAL%2030.pdf
http://discol.umk.edu.my/id/eprint/13362/
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spelling my.umk.eprints.133622023-06-12T03:22:51Z http://discol.umk.edu.my/id/eprint/13362/ The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia Nur Antasha Alias Nur Nasirah Pe’in Nur Fatihah Mohd Fitri Eco-friendly packaging is defined as packaging that is easily recycled and made from materials that have a low impact on the use of energy or natural resources. Eco-friendly packaging or also referred sustainable packaging plays an important role in the development of the logistic industry in Malaysia. The development of eco-friendly packaging contributes to the efficient of manufacturing process which is reducing the use of new material and minimizing the negative impact of business on the environment. The correct arrangement to solve this problem is to review the factors that can influence the intention consumers to buy and use eco-friendly packaging in their daily life. In this study, a conceptual model consisting of different variables such as social influence, environmental concern, willingness to pay and attitude has been studied which affects the intention to buy eco-friendly packaging among young consumer in Malaysia. The researcher has chosen the sample size is 350 consumers with target group which is young consumer in Malaysia. This quantitative research approach has been conducted by selected the sample by choosing the simple random sampling technique. The questionnaire has been distributed through google form and 353 respondents participated in answering the questionnaire of this study. The data obtained was analyzed using Statistical Package for the Social Science (SPSS) and Partial least squares (PLS) software. Based on the data collected from the questionnaire survey, different data analysis methods such as descriptive analysis, reliability and Pearson correlation, assessment of the measurement model, assessment of the structural model, assessment of the mediating and hypothesis testing were conducted. In this study, five hypothesis was conducted, and the finding indicates, all variables has a positive significant toward the intention to buy eco-friendly packaging. The used of eco-friendly packaging among consumer can protect the environment and also minimize the used of new materials. Other than that, through this study, this can help academic to review as a reference in conducted the future research that specialize to study the intention to buy eco-friendly packaging among consumer. 2023-01-23 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13362/1/SAL%2030.pdf Nur Antasha Alias and Nur Nasirah Pe’in and Nur Fatihah Mohd Fitri (2023) The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Eco-friendly packaging is defined as packaging that is easily recycled and made from materials that have a low impact on the use of energy or natural resources. Eco-friendly packaging or also referred sustainable packaging plays an important role in the development of the logistic industry in Malaysia. The development of eco-friendly packaging contributes to the efficient of manufacturing process which is reducing the use of new material and minimizing the negative impact of business on the environment. The correct arrangement to solve this problem is to review the factors that can influence the intention consumers to buy and use eco-friendly packaging in their daily life. In this study, a conceptual model consisting of different variables such as social influence, environmental concern, willingness to pay and attitude has been studied which affects the intention to buy eco-friendly packaging among young consumer in Malaysia. The researcher has chosen the sample size is 350 consumers with target group which is young consumer in Malaysia. This quantitative research approach has been conducted by selected the sample by choosing the simple random sampling technique. The questionnaire has been distributed through google form and 353 respondents participated in answering the questionnaire of this study. The data obtained was analyzed using Statistical Package for the Social Science (SPSS) and Partial least squares (PLS) software. Based on the data collected from the questionnaire survey, different data analysis methods such as descriptive analysis, reliability and Pearson correlation, assessment of the measurement model, assessment of the structural model, assessment of the mediating and hypothesis testing were conducted. In this study, five hypothesis was conducted, and the finding indicates, all variables has a positive significant toward the intention to buy eco-friendly packaging. The used of eco-friendly packaging among consumer can protect the environment and also minimize the used of new materials. Other than that, through this study, this can help academic to review as a reference in conducted the future research that specialize to study the intention to buy eco-friendly packaging among consumer.
format Undergraduate Final Project Report
author Nur Antasha Alias
Nur Nasirah Pe’in
Nur Fatihah Mohd Fitri
spellingShingle Nur Antasha Alias
Nur Nasirah Pe’in
Nur Fatihah Mohd Fitri
The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia
author_facet Nur Antasha Alias
Nur Nasirah Pe’in
Nur Fatihah Mohd Fitri
author_sort Nur Antasha Alias
title The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia
title_short The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia
title_full The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia
title_fullStr The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia
title_full_unstemmed The factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in Malaysia
title_sort factor that influences the intention to buy eco-friendly packaging among young consumers on the development of the logistic industry in malaysia
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13362/1/SAL%2030.pdf
http://discol.umk.edu.my/id/eprint/13362/
_version_ 1769848727407689728
score 13.211869

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