Cover Image

The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus

A system for online food ordering enables your business to accept and manage online orders for delivery or takeout. In this service model, customers take time to read the menu digitally through website or application and make their purchases and payments online. After that, the restaurants will rece...

Full description

Saved in:
Bibliographic Details
Main Authors: Noriqmal Afiq Norhisham, Al Ameen Hamid, Nurul Aqilah Husni, Ariff Ahmad
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13260/1/SAL%202.pdf
http://discol.umk.edu.my/id/eprint/13260/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.13260
record_format eprints
spelling my.umk.eprints.132602023-05-18T09:39:56Z http://discol.umk.edu.my/id/eprint/13260/ The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus Noriqmal Afiq Norhisham Al Ameen Hamid Nurul Aqilah Husni Ariff Ahmad A system for online food ordering enables your business to accept and manage online orders for delivery or takeout. In this service model, customers take time to read the menu digitally through website or application and make their purchases and payments online. After that, the restaurants will receive the order specifics through the online food ordering system that they have chosen, and will produce the order so that it is available for delivery or client pickup (Nelson, 2022). Customers are able to order meals from a number of different restaurants, have it delivered to their home, and do it without having to leave their place of business. As a result of customers' growing need for convenience and ease of access, there has been an uptick in the demand for online meal delivery services (Khatri, 2022). The growth in demand of online food delivery rises drastically inside the market. Although the demand from consumers increase, there are some customers who have experienced bad service from the OFD resulting failure in fulfilling customer’s expectations. Customers usually complaints with the unfriendly-user online food application, problems with the unsecure payment method, late deliveries and so on. In order to fill the gap between the online food delivery and consumers, food delivery companies need to overcome the problems that hinders consumers from closing the gap. It is essential for online delivery companies to improve or reorganize in executing service to ensure better outcomes in the future. This study aims to identify the factors that influence the online food delivery and customer satisfaction among UMK students in City Campus. The research data used in this study are gained by the quantitative method with a total of 362 respondents. The target respondents for the study are students from the University Malaysia Kelantan City Campus. Researchers spread the questionnaires by using simple random sampling. By using the SPSS tools, the researchers analyze data with descriptive analysis, Reliability Test, Pearson Correlation coefficient, and the Hypothesis Testing result. The findings include Efficiency, Fulfillment, Privacy, and Responsiveness are significant factors that affect online food delivery and Customer Satisfaction. The implications shall implement a better understanding of the online food delivery service and a bigger view of the industry. References are included in the research to strengthen the study of factors that affect the online food delivery and the customer satisfaction. 2023-01-30 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13260/1/SAL%202.pdf Noriqmal Afiq Norhisham and Al Ameen Hamid and Nurul Aqilah Husni and Ariff Ahmad (2023) The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description A system for online food ordering enables your business to accept and manage online orders for delivery or takeout. In this service model, customers take time to read the menu digitally through website or application and make their purchases and payments online. After that, the restaurants will receive the order specifics through the online food ordering system that they have chosen, and will produce the order so that it is available for delivery or client pickup (Nelson, 2022). Customers are able to order meals from a number of different restaurants, have it delivered to their home, and do it without having to leave their place of business. As a result of customers' growing need for convenience and ease of access, there has been an uptick in the demand for online meal delivery services (Khatri, 2022). The growth in demand of online food delivery rises drastically inside the market. Although the demand from consumers increase, there are some customers who have experienced bad service from the OFD resulting failure in fulfilling customer’s expectations. Customers usually complaints with the unfriendly-user online food application, problems with the unsecure payment method, late deliveries and so on. In order to fill the gap between the online food delivery and consumers, food delivery companies need to overcome the problems that hinders consumers from closing the gap. It is essential for online delivery companies to improve or reorganize in executing service to ensure better outcomes in the future. This study aims to identify the factors that influence the online food delivery and customer satisfaction among UMK students in City Campus. The research data used in this study are gained by the quantitative method with a total of 362 respondents. The target respondents for the study are students from the University Malaysia Kelantan City Campus. Researchers spread the questionnaires by using simple random sampling. By using the SPSS tools, the researchers analyze data with descriptive analysis, Reliability Test, Pearson Correlation coefficient, and the Hypothesis Testing result. The findings include Efficiency, Fulfillment, Privacy, and Responsiveness are significant factors that affect online food delivery and Customer Satisfaction. The implications shall implement a better understanding of the online food delivery service and a bigger view of the industry. References are included in the research to strengthen the study of factors that affect the online food delivery and the customer satisfaction.
format Undergraduate Final Project Report
author Noriqmal Afiq Norhisham
Al Ameen Hamid
Nurul Aqilah Husni
Ariff Ahmad
spellingShingle Noriqmal Afiq Norhisham
Al Ameen Hamid
Nurul Aqilah Husni
Ariff Ahmad
The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus
author_facet Noriqmal Afiq Norhisham
Al Ameen Hamid
Nurul Aqilah Husni
Ariff Ahmad
author_sort Noriqmal Afiq Norhisham
title The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus
title_short The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus
title_full The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus
title_fullStr The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus
title_full_unstemmed The factors that influence online food delivery and customer satisfaction in University Malaysia Kelantan City Campus
title_sort factors that influence online food delivery and customer satisfaction in university malaysia kelantan city campus
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13260/1/SAL%202.pdf
http://discol.umk.edu.my/id/eprint/13260/
_version_ 1768013589363294208
score 13.211869

Similar Items