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Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia

Because of the rapid uptake and market penetration of mobile devices, mobile commerce is currently a growing trend. Numerous telecommunications firms have been drawn to invest considerably in the growth of mobile commerce after seeing its potential. However, Malaysia continues to have a poor accepta...

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Main Authors: Muhamad Zarif Zafran Muhd Yusuf, Nur Syahirah Riduan Apindi, Nuraliah Rashidi, Siti Aisyah Jemani, Wan Syaza Athirah Jasmaidi
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13240/1/SAK48.pdf
http://discol.umk.edu.my/id/eprint/13240/
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spelling my.umk.eprints.132402023-05-17T12:17:27Z http://discol.umk.edu.my/id/eprint/13240/ Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia Muhamad Zarif Zafran Muhd Yusuf Nur Syahirah Riduan Apindi Nuraliah Rashidi Siti Aisyah Jemani Wan Syaza Athirah Jasmaidi Because of the rapid uptake and market penetration of mobile devices, mobile commerce is currently a growing trend. Numerous telecommunications firms have been drawn to invest considerably in the growth of mobile commerce after seeing its potential. However, Malaysia continues to have a poor acceptance rate for mobile commerce. In Malaysia, Generation X is characterized by high income power, shuns technological advancement and is one of the popular target segments due to their pre-dominant population in this country. Therefore, the goal of this study is to investigate the barriers to adoption in order to comprehend why Generation X in Malaysia is adopting technology so slowly. Usage, value and trust barriers have all been examined using Innovation Resistance Theory (IRT). The findings of this study are based on information gathered from questionnaire surveys from 384 Generation X consumers in Malaysia. Purposive sampling is used to choose target respondents. The hypotheses of this study are tested using Pearson correlation analysis. The results of this study were expected to give local companies the ability to identify individual resistance behavior, support them in creating solutions to remove the barriers to resistance and serve as a way to possibly increase the adoption rate of mobile commerce. 2023-01-30 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13240/1/SAK48.pdf Muhamad Zarif Zafran Muhd Yusuf and Nur Syahirah Riduan Apindi and Nuraliah Rashidi and Siti Aisyah Jemani and Wan Syaza Athirah Jasmaidi (2023) Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Because of the rapid uptake and market penetration of mobile devices, mobile commerce is currently a growing trend. Numerous telecommunications firms have been drawn to invest considerably in the growth of mobile commerce after seeing its potential. However, Malaysia continues to have a poor acceptance rate for mobile commerce. In Malaysia, Generation X is characterized by high income power, shuns technological advancement and is one of the popular target segments due to their pre-dominant population in this country. Therefore, the goal of this study is to investigate the barriers to adoption in order to comprehend why Generation X in Malaysia is adopting technology so slowly. Usage, value and trust barriers have all been examined using Innovation Resistance Theory (IRT). The findings of this study are based on information gathered from questionnaire surveys from 384 Generation X consumers in Malaysia. Purposive sampling is used to choose target respondents. The hypotheses of this study are tested using Pearson correlation analysis. The results of this study were expected to give local companies the ability to identify individual resistance behavior, support them in creating solutions to remove the barriers to resistance and serve as a way to possibly increase the adoption rate of mobile commerce.
format Undergraduate Final Project Report
author Muhamad Zarif Zafran Muhd Yusuf
Nur Syahirah Riduan Apindi
Nuraliah Rashidi
Siti Aisyah Jemani
Wan Syaza Athirah Jasmaidi
spellingShingle Muhamad Zarif Zafran Muhd Yusuf
Nur Syahirah Riduan Apindi
Nuraliah Rashidi
Siti Aisyah Jemani
Wan Syaza Athirah Jasmaidi
Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia
author_facet Muhamad Zarif Zafran Muhd Yusuf
Nur Syahirah Riduan Apindi
Nuraliah Rashidi
Siti Aisyah Jemani
Wan Syaza Athirah Jasmaidi
author_sort Muhamad Zarif Zafran Muhd Yusuf
title Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia
title_short Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia
title_full Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia
title_fullStr Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia
title_full_unstemmed Obstacles to intent in mobile commerce adoption; Perception of gen-x in Malaysia
title_sort obstacles to intent in mobile commerce adoption; perception of gen-x in malaysia
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13240/1/SAK48.pdf
http://discol.umk.edu.my/id/eprint/13240/
_version_ 1768013586502778880
score 13.211869

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