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Factors of using the shopee application among teenagers in Kota Bharu

The objective of this study is to understand more about the factor of using the Shopee application among teenagers. Teenagers love shopping online because it saves them time and energy compared to going to physical stores. All they must do is use their smartphone to select the items they want to buy...

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Main Authors: Nur Fatin Nabila Amran, Nurul Wajihah Mohamaddi, Tan Chui Ting
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13232/1/SAK41.pdf
http://discol.umk.edu.my/id/eprint/13232/
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spelling my.umk.eprints.132322023-05-17T11:00:46Z http://discol.umk.edu.my/id/eprint/13232/ Factors of using the shopee application among teenagers in Kota Bharu Nur Fatin Nabila Amran Nurul Wajihah Mohamaddi Tan Chui Ting The objective of this study is to understand more about the factor of using the Shopee application among teenagers. Teenagers love shopping online because it saves them time and energy compared to going to physical stores. All they must do is use their smartphone to select the items they want to buy and the ones they like. Therefore, this term was picked to explore why teenagers in today's society choose to use the Shopee app over other apps. In Kota Bharu, 384 targeted Shopee users received a set of self-administered surveys. The outcomes of the research have been acquired, and this research continues by analyzing the data using the statistical package for social science (SPSS) version 26.0 software. Consumer protection rights, secure payment methods, and product warranty are three independent factors that were examined for their relationships with the dependent variable, which is the factor of using the Shopee application. To accomplish the study goal in this article, researchers used a pilot test, frequency analysis, descriptive analysis, normality, validity, reliability analysis, and Pearson's Correlation Coefficient analysis. The study's findings show that the availability of consumer protection rights, secured payment method, and product warranty all influence the factor of using the Shopee application among teenagers in Kota Bharu. 2023-02-04 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13232/1/SAK41.pdf Nur Fatin Nabila Amran and Nurul Wajihah Mohamaddi and Tan Chui Ting (2023) Factors of using the shopee application among teenagers in Kota Bharu. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The objective of this study is to understand more about the factor of using the Shopee application among teenagers. Teenagers love shopping online because it saves them time and energy compared to going to physical stores. All they must do is use their smartphone to select the items they want to buy and the ones they like. Therefore, this term was picked to explore why teenagers in today's society choose to use the Shopee app over other apps. In Kota Bharu, 384 targeted Shopee users received a set of self-administered surveys. The outcomes of the research have been acquired, and this research continues by analyzing the data using the statistical package for social science (SPSS) version 26.0 software. Consumer protection rights, secure payment methods, and product warranty are three independent factors that were examined for their relationships with the dependent variable, which is the factor of using the Shopee application. To accomplish the study goal in this article, researchers used a pilot test, frequency analysis, descriptive analysis, normality, validity, reliability analysis, and Pearson's Correlation Coefficient analysis. The study's findings show that the availability of consumer protection rights, secured payment method, and product warranty all influence the factor of using the Shopee application among teenagers in Kota Bharu.
format Undergraduate Final Project Report
author Nur Fatin Nabila Amran
Nurul Wajihah Mohamaddi
Tan Chui Ting
spellingShingle Nur Fatin Nabila Amran
Nurul Wajihah Mohamaddi
Tan Chui Ting
Factors of using the shopee application among teenagers in Kota Bharu
author_facet Nur Fatin Nabila Amran
Nurul Wajihah Mohamaddi
Tan Chui Ting
author_sort Nur Fatin Nabila Amran
title Factors of using the shopee application among teenagers in Kota Bharu
title_short Factors of using the shopee application among teenagers in Kota Bharu
title_full Factors of using the shopee application among teenagers in Kota Bharu
title_fullStr Factors of using the shopee application among teenagers in Kota Bharu
title_full_unstemmed Factors of using the shopee application among teenagers in Kota Bharu
title_sort factors of using the shopee application among teenagers in kota bharu
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13232/1/SAK41.pdf
http://discol.umk.edu.my/id/eprint/13232/
_version_ 1768013585374511104
score 13.222552

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