Factors of online shopping cart abandonment based on the product category perspective towards gen Z
This research project looked at the factors of online shopping cart abandonment based on the product category perspective towards Gen Z. The objectives of this study was to examine the relationship between price, experience, low purchase frequency and cart abandonment on online shopping based on pro...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13218/1/SAK33.pdf http://discol.umk.edu.my/id/eprint/13218/ |
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