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Factor influencing of gold investment awareness among generation Z

Generation Z these days are more creative and technology savvy than the older generation socially and financially. The problem of the study is GenZ consumers are less inclined to make long-term investments or to be concerned about the effects of a financial catastrophe on their savings, characterist...

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Main Authors: Logeswaran Baskaran, Nurul Noor Murnie Mat Nasir, Siti Nur Hatika Shaikh Salim, Syazwani Abd Shukur
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13204/1/SAK25.pdf
http://discol.umk.edu.my/id/eprint/13204/
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spelling my.umk.eprints.132042023-05-16T04:04:06Z http://discol.umk.edu.my/id/eprint/13204/ Factor influencing of gold investment awareness among generation Z Logeswaran Baskaran Nurul Noor Murnie Mat Nasir Siti Nur Hatika Shaikh Salim Syazwani Abd Shukur Generation Z these days are more creative and technology savvy than the older generation socially and financially. The problem of the study is GenZ consumers are less inclined to make long-term investments or to be concerned about the effects of a financial catastrophe on their savings, characteristics that in turn affect their desire for gold and GenZ think that investing in gold is the same as buying expensive and cumbersome physical gold. The aim of the study is to know the factor influencing of hold investment awareness among Generation Z. This research contained financial literacy, personal interest, environment and perceived behaviour as the factor to gold investment awareness. The method that researcher used in this study is used quantitative method which is through google form to collect data from individuals. The data analysis that researcher used is preliminary analysis, descriptive statistics, normality test, frequency analysis, reliability analysis, and the last one is correlation of coefficient. The number of respondent in this research are 384 respondents that only focused on Generation Z in east costs area which are Kelantan, Terengganu and Pahang. Finally, the limitations and recommendations are included to help further researchers to have a better finding of the result. 2023-01-30 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13204/1/SAK25.pdf Logeswaran Baskaran and Nurul Noor Murnie Mat Nasir and Siti Nur Hatika Shaikh Salim and Syazwani Abd Shukur (2023) Factor influencing of gold investment awareness among generation Z. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Generation Z these days are more creative and technology savvy than the older generation socially and financially. The problem of the study is GenZ consumers are less inclined to make long-term investments or to be concerned about the effects of a financial catastrophe on their savings, characteristics that in turn affect their desire for gold and GenZ think that investing in gold is the same as buying expensive and cumbersome physical gold. The aim of the study is to know the factor influencing of hold investment awareness among Generation Z. This research contained financial literacy, personal interest, environment and perceived behaviour as the factor to gold investment awareness. The method that researcher used in this study is used quantitative method which is through google form to collect data from individuals. The data analysis that researcher used is preliminary analysis, descriptive statistics, normality test, frequency analysis, reliability analysis, and the last one is correlation of coefficient. The number of respondent in this research are 384 respondents that only focused on Generation Z in east costs area which are Kelantan, Terengganu and Pahang. Finally, the limitations and recommendations are included to help further researchers to have a better finding of the result.
format Undergraduate Final Project Report
author Logeswaran Baskaran
Nurul Noor Murnie Mat Nasir
Siti Nur Hatika Shaikh Salim
Syazwani Abd Shukur
spellingShingle Logeswaran Baskaran
Nurul Noor Murnie Mat Nasir
Siti Nur Hatika Shaikh Salim
Syazwani Abd Shukur
Factor influencing of gold investment awareness among generation Z
author_facet Logeswaran Baskaran
Nurul Noor Murnie Mat Nasir
Siti Nur Hatika Shaikh Salim
Syazwani Abd Shukur
author_sort Logeswaran Baskaran
title Factor influencing of gold investment awareness among generation Z
title_short Factor influencing of gold investment awareness among generation Z
title_full Factor influencing of gold investment awareness among generation Z
title_fullStr Factor influencing of gold investment awareness among generation Z
title_full_unstemmed Factor influencing of gold investment awareness among generation Z
title_sort factor influencing of gold investment awareness among generation z
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13204/1/SAK25.pdf
http://discol.umk.edu.my/id/eprint/13204/
_version_ 1768013581355319296
score 13.211869

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