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Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan

Nowadays, online shopping is gaining ground in Malaysia, especially for undergraduate students. Buying online on social commerce sites is easier and saves time because all transactions are done virtually. The facility is very suitable for undergraduate students who have time constraints to go out sh...

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Main Authors: Nuralyia Nazureen Ali, Nurfarah Hanim Zainal, Ennly Aina Ponji, Noorsally Izzaty Nordin
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13079/1/SAK16.pdf
http://discol.umk.edu.my/id/eprint/13079/
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spelling my.umk.eprints.130792023-05-02T02:52:23Z http://discol.umk.edu.my/id/eprint/13079/ Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan Nuralyia Nazureen Ali Nurfarah Hanim Zainal Ennly Aina Ponji Noorsally Izzaty Nordin Nowadays, online shopping is gaining ground in Malaysia, especially for undergraduate students. Buying online on social commerce sites is easier and saves time because all transactions are done virtually. The facility is very suitable for undergraduate students who have time constraints to go out shopping and also want something quick and easy. This study aims to determine the factor influencing attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. The quantitative approach was used to conduct this study. A total of 341 online questionnaires were collected. The respondents are from undergraduate students at the Faculty of Entrepreneurship and Business (FKP), Universiti Malaysia Kelantan. Descriptive analyses and spearmen’s analyses are used in this study. Perceived trust, perceived ease of use, perceived usefulness, and perceived social presence as the factors that influencing the attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. With the limitation of the sample size and population, the future study researcher can investigate a bigger population throughout Malaysia. 2023-02-03 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13079/1/SAK16.pdf Nuralyia Nazureen Ali and Nurfarah Hanim Zainal and Ennly Aina Ponji and Noorsally Izzaty Nordin (2023) Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Nowadays, online shopping is gaining ground in Malaysia, especially for undergraduate students. Buying online on social commerce sites is easier and saves time because all transactions are done virtually. The facility is very suitable for undergraduate students who have time constraints to go out shopping and also want something quick and easy. This study aims to determine the factor influencing attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. The quantitative approach was used to conduct this study. A total of 341 online questionnaires were collected. The respondents are from undergraduate students at the Faculty of Entrepreneurship and Business (FKP), Universiti Malaysia Kelantan. Descriptive analyses and spearmen’s analyses are used in this study. Perceived trust, perceived ease of use, perceived usefulness, and perceived social presence as the factors that influencing the attitude towards social commerce sites among undergraduate students at the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan. With the limitation of the sample size and population, the future study researcher can investigate a bigger population throughout Malaysia.
format Undergraduate Final Project Report
author Nuralyia Nazureen Ali
Nurfarah Hanim Zainal
Ennly Aina Ponji
Noorsally Izzaty Nordin
spellingShingle Nuralyia Nazureen Ali
Nurfarah Hanim Zainal
Ennly Aina Ponji
Noorsally Izzaty Nordin
Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan
author_facet Nuralyia Nazureen Ali
Nurfarah Hanim Zainal
Ennly Aina Ponji
Noorsally Izzaty Nordin
author_sort Nuralyia Nazureen Ali
title Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan
title_short Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan
title_full Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan
title_fullStr Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan
title_full_unstemmed Factors influencing attitude towards social commerce sites among undergraduate students at the Faculty Of Entrepreneurship And Business, Universiti Malaysia Kelantan
title_sort factors influencing attitude towards social commerce sites among undergraduate students at the faculty of entrepreneurship and business, universiti malaysia kelantan
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13079/1/SAK16.pdf
http://discol.umk.edu.my/id/eprint/13079/
_version_ 1765302378591944704
score 13.211869

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